Main Conference Day One: Reimagining and Reinventing Retail

Meet and Greet Lunch & Networking For All Attendees

Invitation-Only Private Lunch Hosted By Symantec

Invitation-Only Private Lunch Hosted By Demandware

Chairperson’s Remarks

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Chairperson’s Remarks

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Chairperson’s Remarks

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Josh will review how to think about competing with Amazon on price. He’ll kick off with a discussion of business model strategy, and focus on how three different retailers represent three different strategies to create a winning position. He’ll go into execution of those strategies, and do some crystal-ball gazing about what's next. Then the audience members will head into small group discussions to talk about lessons learned and how to apply these strategies to your business!

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Are you about to launch an initiative that requires the support from across the company? Are you facing resistance to change or simply a lack of participation from necessary players? Are you looking for ways to increase buy-in and adoption? Then join us for this interactive workshop to jumpstart or reboot your project by focusing on the ‘people side of change’. You’ll walk away with many ideas you can put to use immediately to drive your projects forward!

• How Saks Fifth Avenue approaches change management to increase omnichannel adoption
• Discover simple tools and techniques to help you involve the right players and create the support needed to drive change
• Share your change challenges with your peers and practice using techniques real time to help accelerate the success of your roll out

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If you are challenged with developing a corporate social media strategy and building a program to execute on that strategy, this session is for you. You’ll hear examples of how Lion Brand built a suite of branded media including blogging, video, Pinterest, Twitter, Facebook, Instagram and influencer outreach that go beyond traditional goals of engagement, revenue and branding. You’ll see examples of how to execute on each objective that you can apply to your own branded media. All of the examples will be appropriate for small and medium companies on a budget.

• Six objectives for social media that provide substantial value
• Four pillars for your social media strategy (and how to execute on them)

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Meet retailers, get advice and tactics! You’ll have the chance to mix it up with executives who can give you free advice in areas like customer acquisition, omni-channel best practices, mobile and more! Every host will tackle a different problem area in eCommerce.

Generating Explosive SEO Results Now
Hosted By: Anthony Long, Head of Demand Generation, Vistaprint

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Product ad growth is quickly outpacing text ads in Google. Take advantage of this shift and stay ahead of your competitors by creating smarter Google Shopping campaigns. Discover how Silver Jeans saw significant growth by applying a few simple but powerful strategies to their Google Shopping campaigns. Silver Jeans will share their experience on profitably integrating Google Shopping into their larger marketing plan, while paid search expert Denis Coombes shares specific strategies you can use to see great results in your own campaigns.

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While many retailers talk up their “omni” game, they’ve yet to address the biggest pain point of all: mobile checkout.

Amazon is the only retailer to successfully nail it — and they’re reaping the rewards. The global retailer brings in more mobile revenue than the top 500 retailers combined. And they’re growing 60% faster.

How can other retailers compete? Apple Pay on the web and Android Pay are primed to have a serious impact, enabling shoppers to buy any product from any website with one simple action—a thumbprint. No login amnesia, fat fingers on half-pint form-fields, or side-trips to the app store. Leveraged by smart omni-channel strategies, Android Pay and Apple Pay promise to raise the bar for retailers everywhere.

Join Moovweb and panelists from 1-800 Flowers.com, Pep Boys and Petco as we discuss how retailers can re-tool their omni-channel strategies in order to make the most of these emerging technologies.

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Shoppers are increasingly using multiple devices to discover the products they like, often leaving behind critical buying signals. These signals, if interpreted correctly, can play a key role in helping eCommerce enterprises scale faster. Key discussion points include:

• Understanding buyer behavior, and leveraging it to optimize the path to purchase
• Improving product discovery to drive conversions across multiple devices
• Industry findings in multi-platform product discovery and merchandising
• Proven merchandising hacks to make mobile merchandising efficient and scalable

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eCommerce leaders are never at a lose for projects, both big and small. With the pace of change in the industry, many find themselves constantly trying to keep up. Our panelists look at key focus areas that will offer an ROI for their businesses, and help you sort through all of the options available today.

• How do you decide what resources to allocate to which projects?
• How do you decide which initiatives will provide the greatest ROI?
• How do you make it so are driving traffic into your stores (if you are omni-channel) in terms of prioritization of initiatives?

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This panel takes a detailed look at omni-channel – specifically how to become a fully integrated omni-channel organization that delivers upon that “omni-channel promise”. Find the means truly bring together your store and online channels after attending this dynamic session.

• What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
• What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
• How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
• What impact does the digital footprint (web and mobile) have on in-store sales?

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There remains a large gap with mobile traffic numbers and conversion numbers. Take a look at your mobile strategy from soup to nuts and figure out what updates you need to really see a difference in conversion on these devices.

• What are consumer expectations around mobile?
• Where does mobile fit into the path to purchase?
• What KPIs do you use for mobile? Is it conversion?
• How important is having a good mobile site to your business (overall)?

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Engagement starts by appreciating that people want to participate actively. It requires a commitment, a rich conversation and a deeper level of interaction than a momentary transaction on the web. What are the steps you can take to uncover the opportunities to help a consumer through their online journey, enrich the experience and ultimately generate excitement, engagement and buzz for your brand. Discover how Lenovo is doing this through Advanced Analytics, Clustering and even leveraging Crowd-Sourcing in the gaming arena.

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This presentation reviews the measures taken to condition customer facing associates to adopt, live and breathe the omni channel strategies- a key competitive differentiator. Amanda and Chris will focus on associate training, communications, benchmarking, incentivizing and turning store associates into evangelists of your brand and corporate strategies.

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Every online marketer’s dream is to produce the video that goes viral. But here’s a sobering stat from YouTube: 300 hours of video are uploaded to YouTube every minute. How do you stand out in such a crowd? And what actually constitutes going viral? Are 1 million views enough to qualify? 10 million? Before Steven joined Systemax/Tiger Direct, he wrote viral videos for FunnyorDie and other clients. His videos have been viewed over 100 million times. TigerDirect’s last two videos have received 25 million and 6 million views. Even if they don’t go viral, videos are increasingly important to selling online. He will discuss the video production process from start to finish.

• Determine your target demographic and identify the social platform to reach them (YouTube for the masses, Facebook for generation Y, Snapchat for Millennials)
• Examine methods of video distribution, whether to create your own video or hire a YouTube celebrity to create one for you
• Measure your success and tie ROI back to a campaign
• Gain insight into what goes into viral videos

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Know Your Mobile Customer
Hosted By: Mike Dimiele, Director of Marketing, Pampered Chef

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Check out the latest trends in dynamic creative in this session hosted by an Yishay Shachar, VP Customer Success, Americas, myThings. Yishay will cover the following:

• A look at the impact dynamic creative has on performance marketing
• Advice on how to improve the branding impact of your performance campaigns
• Tips on how to produce better dynamic creative

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How to Use Digital Identity to Drive Consumer Engagement through Seamless Experience

Device proliferation and technological advancement will continue to create new channels for brands and retailers -- across every segment: AR, VR, IoT, Mobile, and Video -- and all segments of increasing interest to retailers. But, unless brand retailers standardize and execute on an omni-channel strategy, they will scramble to keep up. Further, they have to own consumer identity to create a meaningful omni-channel experience for the consumers. And those identity solutions are often owned by the large walled gardens. Yet, without using digital identity, we are neglecting the promise of seamless experience in favor of a potentially disjointed, disparate cross-device/cross-channel execution. Join Manish Ahuja, Chief Product Officer of Qualia to understand the omni-channel opportunity, as well as the mindset, avenues and technical focus required to capture it.

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Please Visit Track A Or B.

Customer Acquisition Best Practices
Hosted By: Michael Zuccato, Director Online Marketing, Sourcebooks

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This panel discussion speaks to personalization tools, when and where within the ecommerce experience personalization offers an ROI and helps you to benchmark against your own strategies.

• Creating a whole experience around recommendations
• Making content rich, lifestyle oriented, more publishing focused experience
• Merging content and commerce using engaging copy
• Understanding your customer data and getting the most out of it

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Optimizing your online merchandising strategies is critical to providing an optimal customer experience. The first step is taking an internal look at how your merchandising organization is structured, and who is responsible for what. This panel walks through the relationship between marketing and merchandising to ensure you can maximize your efforts.

• Between Marketing and Merchandising , understanding who owns what in terms of content
• Learning who is directing internally on the client side- as it relates to landing pages specifically
• Discovering the efficacy of those pages by developing a detailed strategy around content
• Learning what truly moves the needle with your customers

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In fast-fashion, everything moves at a fast pace. To support the stores and eCommerce sales growth, we must use an aggressive testing and roadmap process to make the right decisions and investments.

After making a large investment in a new checkout that failed, we changed our development process and started making decisions based on iterative A/B testing, customer insights, and user testing to focus development in the right areas. The new process paid off in an 80% increase in conversion last year.

• Utilizing a testing focused roadmap and agile development to minimize the time to launch new features and winning tests
• Getting the balance right between onshore and offshore resources to maximize your budget without sacrificing quality

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