Eileen Shulock

Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much? What type of promotions are helping to supplement getting through the slower months of the year (like January) and what percentage of your sales come from the holiday season? This session looks at the future of promotions – how to properly develop and execute a promotional schedule, and how to ensure your margins aren’t eaten up.
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​• How is the promotions space evolving?
​• What’s the threshold in terms of timeframe?
​• How do manage most of your sales occurring in Q4 in terms of year long promotions?
​• How can you drive revenue during other times during the year?
​• What can you do differently so you are not running your business around promotions? Do customers fully
​• Understand the utility of your products so that you don’t have to discount frequently?

There remains a large gap with mobile traffic numbers and conversion numbers. Take a look at your mobile strategy from soup to nuts and figure out what updates you need to really see a difference in conversion on these devices.

• What are consumer expectations around mobile?
• Where does mobile fit into the path to purchase?
• What KPIs do you use for mobile? Is it conversion?
• How important is having a good mobile site to your business (overall)?

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. Join us on Wednesday afternoon. These sessions are great to not only mingle with fellow retailers, but get real solutions.

Table 1: Achieving Omni-Channel Success
Hosted By: Eileen Shulock, VP eCommerce, Kirna Zabete

Table 2: Jumpstart Your Start Up
Hosted By: Christine Monaghan, Director/VP eCommerce, Villa

Table 4:
Hosted By: Rosie Manfredi, Director, User Experience, Digital Commerce, Harry and David

Table 5: Attribution Best Practices
Hosted By: Amy Boaz, Sr. Manager Global Digital Marketing, Global eCommerce, Lenovo