eTail East 2016 (past event)

August 14-August 17, 2016

1.888.482.6012

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

08:00 AM - 08:30 AM Continental Breakfast & Registration

Continental Breakfast & Registration

08:30 AM - 08:40 AM Welcome Remarks & Benchmarking Study

Welcome Remarks & Benchmarking Study

08:40 AM - 08:55 AM Chairperson’s Opening Remarks

Forest Bronzan, CEO, Email Aptitude
Chairperson’s Opening Remarks
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Forest Bronzan

CEO
Email Aptitude

08:55 AM - 09:20 AM Keynote: Get More Revenue Out Of Your Email: Examining Trigger And Batch Campaigns

Scott Drayer, Vice President, Marketing, Paul Fredrick
Paul Fredrick is heavily focused on their CRM and email programs. They are optimizing their triggers and thinking about the lifecycle of the customer. After leaving this kickoff session, you’ll understand the relevancy of this type of email content for your customers, and identify new opportunities to create relevant customer touchpoints.

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Scott Drayer

Vice President, Marketing
Paul Fredrick
This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

• Reviewing email implementations that drive engagement
• Creating direct mail campaigns that drive retention
• Learning about push notifications/SMS programs that have really moved sales
• Understanding the evolution of CRM (going from blast/batch to more sophisticated triggered notifications)
• Getting to a one to one type of communication with customers to drive long-term loyalty



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Geoffrey Sanders

VP Digital Marketing, CRM and Loyalty
Gilt Groupe
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Brett Rudolph

Director, Online Marketing
Glasses USA.com
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Sandeep Varma

Enterprise Vice President of CRM, Loyalty, and Analytics
1-800 Flowers
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Pini Yakuel

Founder & CEO
Optimove
Kickoff Of Interactive Roundtable Discussions

Table 1: The Importance Of Audience Segmentation Across Triggered And Campaign Email Programs
Moderator:
Ali Norwood, Director of Customer Marketing, Bluecore
Retail Moderator:
Justin Roisman, Email Marketing Specialist, Perry Ellis International


Table 2: The Role of Email in World-Class User Engagement
David Rangel, VP of Marketing, Iterable
Retail Moderator:
Mindy Welford, Senior Manager of Email and CRM, Spring

Table 3: Data Science & Marketing Automation: Critical Factors To Achieve Email Marketing Success
Moderator:
Ray Newmark, VP Sales, SparkPost
Retail Moderator:
Marcus Wickes, Digital Mediaholic, Jane.com

Table 4: Dealing With A Competitive Inbox Landscape
Moderator:
Forest Bronzan, CEO, Email Aptitude

Table 5: Expanding Email Revenues Using Testing And Automation
Moderator:
Ed Hallen, Co-Founder, Klaviyo

Table 6: Powerful Ideas To Profitably Increase Your List Size
Moderator:
Ross Kramer, Co-Founder and CEO, Listrak

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David Rangel

VP or Marketing
Iterable
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Mindy Welford

Senior Manager of Email and CRM
Spring
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Ross Kramer

Co-Founder and CEO
Listrak
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Justin Roisman

CRM and Email Manager
Perry Ellis International
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Ray Newmark

VP Sales
SparkPost
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Forest Bronzan

CEO
Email Aptitude
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Marcus Wickes

Digital Mediaholic
Jane.com
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Ed Hallen

Co-Founder
Klaviyo
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Ali Norwood

Sr. Director of Customer Marketing
Bluecore

11:10 AM - 11:40 AM Coffee & Refreshments

Coffee & Refreshments

In this interactive panel session, understand how to use content to make every email you send to your customers count. Build an effective content strategy that increases open rates, improves subscriber engagement, facilitates sharing and optimizes email performance.

• Using content resources at your disposal
• Examining alternative types of content generation (outside of blogs, etc.)
• Using UGC in the best way possible (how to best use what your customers are already giving you)
• Using content to drive click-throughs (not just opens)
• Training your customers to see the value in content, even if they don’t make a purchase



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Benn Mendelsohn

Brand Director
Sivana
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Claire Lin

Director, Marketing & Merchandising
Newegg
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Ross Kramer

Co-Founder and CEO
Listrak
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Roland Jimenez

Director of Brand Marketing (ACK.com)
Summit Sports
Continuation Of Interactive Roundtables

Table 1: The Importance Of Audience Segmentation Across Triggered And Campaign Email Programs
Moderator:
Ali Norwood, Director of Customer Marketing, Bluecore
Retail Moderator:
Justin Roisman, Email Marketing Specialist, Perry Ellis International


Table 2: The Role of Email in World-Class User Engagement
David Rangel, VP of Marketing, Iterable
Retail Moderator:
Mindy Welford, Senior Manager of Email and CRM, Spring

Table 3: Data Science & Marketing Automation: Critical Factors To Achieve Email Marketing Success
Moderator:
Ray Newmark, VP Sales, SparkPost
Retail Moderator:
Marcus Wickes, Digital Mediaholic, Jane.com

Table 4: Dealing With A Competitive Inbox Landscape
Moderator:
Forest Bronzan, CEO, Email Aptitude

Table 5: Expanding Email Revenues Using Testing And Automation
Moderator:
Ed Hallen, Co-Founder, Klaviyo

Table 6: Powerful Ideas To Profitably Increase Your List Size
Moderator:
Ross Kramer, Co-Founder and CEO, Listrak

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David Rangel

VP or Marketing
Iterable
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Mindy Welford

Senior Manager of Email and CRM
Spring
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Ross Kramer

Co-Founder and CEO
Listrak
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Justin Roisman

CRM and Email Manager
Perry Ellis International
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Ray Newmark

VP Sales
SparkPost
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Forest Bronzan

CEO
Email Aptitude
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Marcus Wickes

Digital Mediaholic
Jane.com
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Ed Hallen

Co-Founder
Klaviyo
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Ali Norwood

Sr. Director of Customer Marketing
Bluecore

1:35 PM - 2:35 PM Lunch For All Attendees

Lunch For All Attendees

2:35 PM - 3:15 PM Panel Discussion: Email List Optimization: Avoiding Bulking, Penalties And Effectively Targeting Your List

Brett Rudolph, Director, Online Marketing, Glasses USA.com Jamie Braxton, Marketing Manager, US Mattress
Email is still a primary revenue driver. As inboxes get more crowded, ensuring the effectiveness of every single email that is sent to each individual customer is critical to the success of your email program. In this session, we will walk through the steps you need to take to test, evaluate, and optimize your email list.

• Doing pattern matching within your database (when and when you shouldn’t email your list)
• Decreasing your opt-outs
• Making your email list more potent
• Saving you from getting blocked by spam houses
• Evaluating whether to do this in-house or outsource


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Brett Rudolph

Director, Online Marketing
Glasses USA.com
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Jamie Braxton

Marketing Manager
US Mattress

3:15 PM - 3:40 PM Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

Mosheh Poltorak, Sr. Manager Digital Marketing, Blinds.com
Providing relevant and timely communication to your customers can mean the difference between a value-generating interaction versus noise; or worse, an unsubscribe. Similarly, providing a targeted offer to a customer may mean getting them to buy versus needlessly giving away your margins.

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

• Behavior-based triggers
• Customer lifecycle communication
• LTV segments
• Demographic & psychographic personas
• Predictive clusters


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Mosheh Poltorak

Sr. Manager Digital Marketing
Blinds.com

3:40 PM - 4:15 PM Afternoon Coffee & Refreshments

Afternoon Coffee & Refreshments

4:15 PM - 4:16 PM Conclusion Of Email Marketing & CRM Summit

Conclusion Of Email Marketing & CRM Summit

4:16 PM - 5:00 PM Retailer-Only Speed “Dating”: Bring your business cards—you’ll need them!

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them.

5:00 PM - 11:59 PM eTail’s Olympics In Rio Reception

We’re kicking off eTail East in fabulous style at our Brazilian Welcome Reception. You'll instantly be transported to Rio with amazing food, Brazilian drinks, live Olympic games, and a surprise appearance or two. Grab a drink or two, there’s no better time to meet new friends than at our infamous evening receptions.