Ross Kramer

Co-Founder and CEO
Listrak

Ross Kramer has more than 15 years of executive leadership and digital marketing experience, having successfully launched and directed three technology start-ups. He has led Listrak from concept to leading digital marketing automation platform focused solely on online and omnichannel retailers. Ross is a thought leader within the online marketing community, frequently lending his expertise to industry publications, conferences, seminars and webcasts.

Check out the incredible speaker line-up to see who will be joining Ross.

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Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

09:55 Kickoff Of Interactive Roundtable Discussions

Kickoff Of Interactive Roundtable Discussions

Table 1: The Importance Of Audience Segmentation Across Triggered And Campaign Email Programs
Moderator: Ali Norwood, Director of Customer Marketing, Bluecore
Retail Moderator: Justin Roisman, Email Marketing Specialist, Perry Ellis International

Table 2: The Role of Email in World-Class User Engagement
David Rangel, VP of Marketing, Iterable
Retail Moderator: Mindy Welford, Senior Manager of Email and CRM, Spring

Table 3: Data Science & Marketing Automation: Critical Factors To Achieve Email Marketing Success
Moderator: Ray Newmark, VP Sales, SparkPost
Retail Moderator: Marcus Wickes, Digital Mediaholic, Jane.com

Table 4: Dealing With A Competitive Inbox Landscape
Moderator: Forest Bronzan, CEO, Email Aptitude

Table 5: Expanding Email Revenues Using Testing And Automation
Moderator: Ed Hallen, Co-Founder, Klaviyo

Table 6: Powerful Ideas To Profitably Increase Your List Size
Moderator: Ross Kramer, Co-Founder and CEO, Listrak

11:40 PANEL DISCUSSION REVOLUTION: Using Email Content To Drive Loyal, Engaged Customers

In this interactive panel session, understand how to use content to make every email you send to your customers count. Build an effective content strategy that increases open rates, improves subscriber engagement, facilitates sharing and optimizes email performance.

• Using content resources at your disposal
• Examining alternative types of content generation (outside of blogs, etc.)
• Using UGC in the best way possible (how to best use what your customers are already giving you)
• Using content to drive click-throughs (not just opens)
• Training your customers to see the value in content, even if they don’t make a purchase

12:20 Continuation Of Interactive Roundtables

Continuation Of Interactive Roundtables

Table 1: The Importance Of Audience Segmentation Across Triggered And Campaign Email Programs
Moderator: Ali Norwood, Director of Customer Marketing, Bluecore
Retail Moderator: Justin Roisman, Email Marketing Specialist, Perry Ellis International

Table 2: The Role of Email in World-Class User Engagement
David Rangel, VP of Marketing, Iterable
Retail Moderator: Mindy Welford, Senior Manager of Email and CRM, Spring

Table 3: Data Science & Marketing Automation: Critical Factors To Achieve Email Marketing Success
Moderator: Ray Newmark, VP Sales, SparkPost
Retail Moderator: Marcus Wickes, Digital Mediaholic, Jane.com

Table 4: Dealing With A Competitive Inbox Landscape
Moderator: Forest Bronzan, CEO, Email Aptitude

Table 5: Expanding Email Revenues Using Testing And Automation
Moderator: Ed Hallen, Co-Founder, Klaviyo

Table 6: Powerful Ideas To Profitably Increase Your List Size
Moderator: Ross Kramer, Co-Founder and CEO, Listrak