eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

08:00 - 08:30 Continental Breakfast & Registration

Continental Breakfast & Registration

08:30 - 08:40 Welcome Remarks & Benchmarking Study

Welcome Remarks & Benchmarking Study

08:40 - 08:55 Chairperson’s Opening Remarks

Chairperson’s Opening Remarks
Forest Bronzan, CEO at Email Aptitude

Forest Bronzan

CEO
Email Aptitude

08:55 - 09:20 Keynote: Get More Revenue Out Of Your Email: Examining Trigger And Batch Campaigns

Paul Fredrick is heavily focused on their CRM and email programs. They are optimizing their triggers and thinking about the lifecycle of the customer. After leaving this kickoff session, you’ll understand the relevancy of this type of email content for your customers, and identify new opportunities to create relevant customer touchpoints.
Scott Drayer, Vice President, Marketing at Paul Fredrick Menstyle

Scott Drayer

Vice President, Marketing
Paul Fredrick Menstyle

This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

• Reviewing email implementations that drive engagement
• Creating direct mail campaigns that drive retention
• Learning about push notifications/SMS programs that have really moved sales
• Understanding the evolution of CRM (going from blast/batch to more sophisticated triggered notifications)
• Getting to a one to one type of communication with customers to drive long-term loyalty


Geoffrey Sanders, VP Digital Marketing, CRM and Loyalty at Gilt Groupe

Geoffrey Sanders

VP Digital Marketing, CRM and Loyalty
Gilt Groupe

Brett Rudolph, Director, Online Marketing at Glasses USA.com

Brett Rudolph

Director, Online Marketing
Glasses USA.com

Sandeep Varma, Enterprise Vice President of CRM, Loyalty, and Analytics at 1-800 Flowers

Sandeep Varma

Enterprise Vice President of CRM, Loyalty, and Analytics
1-800 Flowers

Pini Yakuel, Founder & CEO at Optimove

Pini Yakuel

Founder & CEO
Optimove

Kickoff Of Interactive Roundtable Discussions

Table 1: The Importance Of Audience Segmentation Across Triggered And Campaign Email Programs
Moderator:
Ali Norwood, Director of Customer Marketing, Bluecore
Retail Moderator:
Justin Roisman, Email Marketing Specialist, Perry Ellis International


Table 2: The Role of Email in World-Class User Engagement
David Rangel, VP of Marketing, Iterable
Retail Moderator:
Mindy Welford, Senior Manager of Email and CRM, Spring

Table 3: Data Science & Marketing Automation: Critical Factors To Achieve Email Marketing Success
Moderator:
Ray Newmark, VP Sales, SparkPost
Retail Moderator:
Marcus Wickes, Digital Mediaholic, Jane.com

Table 4: Dealing With A Competitive Inbox Landscape
Moderator:
Forest Bronzan, CEO, Email Aptitude

Table 5: Expanding Email Revenues Using Testing And Automation
Moderator:
Ed Hallen, Co-Founder, Klaviyo

Table 6: Powerful Ideas To Profitably Increase Your List Size
Moderator:
Ross Kramer, Co-Founder and CEO, Listrak
David Rangel, VP or Marketing at Iterable

David Rangel

VP or Marketing
Iterable

Mindy Welford, Senior Manager of Email and CRM at Spring

Mindy Welford

Senior Manager of Email and CRM
Spring

Ross Kramer, CEO at Listrak

Ross Kramer

CEO
Listrak

Justin Roisman, CRM and Email Manager at Perry Ellis International

Justin Roisman

CRM and Email Manager
Perry Ellis International

Ray Newmark, VP Sales at SparkPost

Ray Newmark

VP Sales
SparkPost

Forest Bronzan, CEO at Email Aptitude

Forest Bronzan

CEO
Email Aptitude

Marcus Wickes, Digital Mediaholic at Jane.com

Marcus Wickes

Digital Mediaholic
Jane.com

Ed Hallen, Co-Founder at Klaviyo

Ed Hallen

Co-Founder
Klaviyo

Ali Norwood, Sr. Director of Customer Marketing at Bluecore

Ali Norwood

Sr. Director of Customer Marketing
Bluecore

11:10 - 11:40 Coffee & Refreshments

Coffee & Refreshments
In this interactive panel session, understand how to use content to make every email you send to your customers count. Build an effective content strategy that increases open rates, improves subscriber engagement, facilitates sharing and optimizes email performance.

• Using content resources at your disposal
• Examining alternative types of content generation (outside of blogs, etc.)
• Using UGC in the best way possible (how to best use what your customers are already giving you)
• Using content to drive click-throughs (not just opens)
• Training your customers to see the value in content, even if they don’t make a purchase


Benn Mendelsohn, Brand Director at Sivana

Benn Mendelsohn

Brand Director
Sivana

Claire Lin, Director, Marketing & Merchandising at Newegg

Claire Lin

Director, Marketing & Merchandising
Newegg

Ross Kramer, CEO at Listrak

Ross Kramer

CEO
Listrak

Roland Jimenez, Director of Brand Marketing (ACK.com) at Summit Sports

Roland Jimenez

Director of Brand Marketing (ACK.com)
Summit Sports

Continuation Of Interactive Roundtables

Table 1: The Importance Of Audience Segmentation Across Triggered And Campaign Email Programs
Moderator:
Ali Norwood, Director of Customer Marketing, Bluecore
Retail Moderator:
Justin Roisman, Email Marketing Specialist, Perry Ellis International


Table 2: The Role of Email in World-Class User Engagement
David Rangel, VP of Marketing, Iterable
Retail Moderator:
Mindy Welford, Senior Manager of Email and CRM, Spring

Table 3: Data Science & Marketing Automation: Critical Factors To Achieve Email Marketing Success
Moderator:
Ray Newmark, VP Sales, SparkPost
Retail Moderator:
Marcus Wickes, Digital Mediaholic, Jane.com

Table 4: Dealing With A Competitive Inbox Landscape
Moderator:
Forest Bronzan, CEO, Email Aptitude

Table 5: Expanding Email Revenues Using Testing And Automation
Moderator:
Ed Hallen, Co-Founder, Klaviyo

Table 6: Powerful Ideas To Profitably Increase Your List Size
Moderator:
Ross Kramer, Co-Founder and CEO, Listrak
David Rangel, VP or Marketing at Iterable

David Rangel

VP or Marketing
Iterable

Mindy Welford, Senior Manager of Email and CRM at Spring

Mindy Welford

Senior Manager of Email and CRM
Spring

Ross Kramer, CEO at Listrak

Ross Kramer

CEO
Listrak

Justin Roisman, CRM and Email Manager at Perry Ellis International

Justin Roisman

CRM and Email Manager
Perry Ellis International

Ray Newmark, VP Sales at SparkPost

Ray Newmark

VP Sales
SparkPost

Forest Bronzan, CEO at Email Aptitude

Forest Bronzan

CEO
Email Aptitude

Marcus Wickes, Digital Mediaholic at Jane.com

Marcus Wickes

Digital Mediaholic
Jane.com

Ed Hallen, Co-Founder at Klaviyo

Ed Hallen

Co-Founder
Klaviyo

Ali Norwood, Sr. Director of Customer Marketing at Bluecore

Ali Norwood

Sr. Director of Customer Marketing
Bluecore

13:35 - 14:35 Lunch For All Attendees

Lunch For All Attendees

14:35 - 15:15 Panel Discussion: Email List Optimization: Avoiding Bulking, Penalties And Effectively Targeting Your List

Email is still a primary revenue driver. As inboxes get more crowded, ensuring the effectiveness of every single email that is sent to each individual customer is critical to the success of your email program. In this session, we will walk through the steps you need to take to test, evaluate, and optimize your email list.

• Doing pattern matching within your database (when and when you shouldn’t email your list)
• Decreasing your opt-outs
• Making your email list more potent
• Saving you from getting blocked by spam houses
• Evaluating whether to do this in-house or outsource

Brett Rudolph, Director, Online Marketing at Glasses USA.com

Brett Rudolph

Director, Online Marketing
Glasses USA.com

Jamie Braxton, Marketing Manager at US Mattress

Jamie Braxton

Marketing Manager
US Mattress

15:15 - 15:40 Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

Providing relevant and timely communication to your customers can mean the difference between a value-generating interaction versus noise; or worse, an unsubscribe. Similarly, providing a targeted offer to a customer may mean getting them to buy versus needlessly giving away your margins.

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

• Behavior-based triggers
• Customer lifecycle communication
• LTV segments
• Demographic & psychographic personas
• Predictive clusters

Mosheh Poltorak, Sr. Manager Digital Marketing at Blinds.com

Mosheh Poltorak

Sr. Manager Digital Marketing
Blinds.com

15:40 - 16:15 Afternoon Coffee & Refreshments

Afternoon Coffee & Refreshments

16:15 - 16:16 Conclusion Of Email Marketing & CRM Summit

Conclusion Of Email Marketing & CRM Summit

16:16 - 17:00 Retailer-Only Speed “Dating”: Bring your business cards—you’ll need them!

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them.

17:00 - 23:59 eTail’s Olympics In Rio Reception

We’re kicking off eTail East in fabulous style at our Brazilian Welcome Reception. You'll instantly be transported to Rio with amazing food, Brazilian drinks, live Olympic games, and a surprise appearance or two. Grab a drink or two, there’s no better time to meet new friends than at our infamous evening receptions.