eTail East 2016 (past event)

August 14-August 17, 2016

1.888.482.6012

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

08:50 AM - 09:20 AM Registration & Networking Breakfast

Registration & Networking Breakfast

09:20 AM - 09:30 AM Welcome Remarks & Benchmarking Study

Welcome Remarks & Benchmarking Study

09:30 AM - 09:45 AM Chairperson’s Opening Remarks

Debbie Hauss, Editor, Retail Touchpoints
Chairperson’s Opening Remarks
img

Debbie Hauss

Editor
Retail Touchpoints

09:45 AM - 10:10 AM Keynote: The Journey From Being A House Of Sports To Canada’s Home Of Sports

Frederick Lecoq, SVP Marketing and eCommerce, FGL Sports
For the last three years, Sport Chek has been on a journey shifting from the house of sport to the home of sport. With competition one click away, the company has been at the forefront of recognizing that retail needs to redesign and personalize the customer experience at every brand touchpoint. Learn from Frederick Lecoq as he takes you inside the Sport Chek’s digital transformation and discusses their five key enablers— rich content, real time, mass personalization, data readiness and marktech.
img

Frederick Lecoq

SVP Marketing and eCommerce
FGL Sports

10:10 AM - 10:35 AM Keynote: The State Of The Retail Apps Economy And What It Takes To Win Customers For Life

Ben Gray, Digital Experience Analyst, Applause
Become A Digital Leader: The Best And Worst Retail Apps

Your customers are shopping when and where they want. Start on a tablet, switch to a phone and end up in store. Today’s retail experiences no longer exist in a vacuum. Digital profoundly influences the customer journey and its critical that retailers deliver flawless experiences everywhere and everytime. Applause will unveil the results of a new study on the best and worst retail apps and share what it takes for leaders to turn casual shoppers into customers for life.


img

Ben Gray

Digital Experience Analyst
Applause

10:35 AM - 11:15 AM KEYNOTE PANEL DISCUSSION REVOLUTION: What’s The Future Of Marketing: The Internet Of Things, WearableTech, And Ad Space Opportunities

Stephen Yu, Practice Head, Advanced Analytics & Insights, eClerx Ethan Smith, Chief Growth Officer, Yummly Scott Savitz, Founder, Managing Director, Data Point Capital
This session is all about the future of retail – wearable and connected devices, IoT, new ad space opportunities – if you want to know what’s coming down the pike, this session is for you. Our panelists will reveal their take on retail’s future, discussing what’s the hype, and what’s not.

• When looking at the new wearable technology (Watches, etc.) how are these technologies getting integrated into retail experiences?
• How is this space growing? What’s in the pipeline for the future in terms of advances in this area?
• Will they be used eventually for promotional messaging?
• If there is any advertising space on this, can you use it effectively? How can a brand become prominent in terms of advertising real estate?
• When looking at smart cars, is there real estate there that is worth investing in for retailers? Thoughts on how internet connected cars will change online marketing?
• Do you see the interconnected homes and/or more devices being connected to the internet for businesses and consumers changing the way your brand markets itself and its products/services?
• Should retailers be playing in the TV apps space?
• How are you thinking about these new potential areas of ad space? Are you thinking about it all? Will this be worthwhile long-term as a sales driver?



img

Stephen Yu

Practice Head, Advanced Analytics & Insights
eClerx
img

Ethan Smith

Chief Growth Officer
Yummly
img

Scott Savitz

Founder, Managing Director
Data Point Capital

11:15 AM - 11:45 AM Coffee & Refreshments

Coffee & Refreshments

Companies that are embracing omni-channel still have a long road ahead. The next phase of omni-channel is true customer centricity, where every channel is focusing on customer needs, and the channel experience virtually disappears. Our group of retail leaders will talk their challenges, opportunities and strategies for taking omni-channel to the next level.

• Moving towards a mindset where who gets the credit doesn’t matter
• Getting associates in store to talk about digital initiatives (mobile app, etc.) as consumers are highly educated when coming in-store
• Empowering associates with digital applications and getting them involved so you reward and score them based on that
• Changing the goal structure for the retail side and the P&L reporting
• Advocating internally around digital facilitating the connection for the overall transaction



img

Kelley Mitchell-Price

Global Director, Digital Experience & Design
IHG (Intercontinental Hotels Group)
img

Andrew Flanagan

Executive Director Lenovo.com Ux, Design & Analytic
Lenovo
img

Kecia Hielscher

VP/EMM, Home
Nordstromrrack.com/Hautelook
img

Zahra Rajani

Co-Founder And VP Digital Experience
Jackman

12:15 PM - 12:40 PM Keynote: What’s Next In Mobile Strategies: Driving Revenue And Loyalty

Peter McLachlan, Chief Product Officer, Mobify
As retail faces a customer engagement crisis, there’s a critical need to evaluate your mobile strategy as the single largest opportunity to engage your shoppers.

This session will speak to the decisions faced by mobile and eCommerce directors:
• How do I maintain agility and control the cost of customer engagement in a time of rapid innovation of consumer technology?
• How do I recover lost revenue as an increasing share of traffic moves from desktop to mobile?
• How do I future-proof my investments against ongoing disruption from tech giants like Google, Apple, and Facebook?
• What is the role of mobile web and apps in my ecosystem?

We will discuss these questions and how the future of mobile web and applications can help address this customer engagement crisis, to drive incremental revenue and loyalty for brands.

img

Peter McLachlan

Chief Product Officer
Mobify

12:40 PM - 1:40 PM Lunch For All Attendees

Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much? What type of promotions are helping to supplement getting through the slower months of the year (like January) and what percentage of your sales come from the holiday season? This session looks at the future of promotions – how to properly develop and execute a promotional schedule, and how to ensure your margins aren’t eaten up.

• How is the promotions space evolving?
• What’s the threshold in terms of timeframe?
• How do manage most of your sales occurring in Q4 in terms of year long promotions?
• How can you drive revenue during other times during the year?
• What can you do differently so you are not running your business around promotions? Do customers fully
• Understand the utility of your products so that you don’t have to discount frequently?



1:40 PM - 2:20 PM PANEL DISCUSSION REVOLUTION: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Eileen Shulock, VP eCommerce, Kirna Zabete Kent Zimmerman, Vp eCommerce, Shoe Carnival Claire Lin, Director, Marketing & Merchandising, Newegg
Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much? What type of promotions are helping to supplement getting through the slower months of the year (like January) and what percentage of your sales come from the holiday season? This session looks at the future of promotions – how to properly develop and execute a promotional schedule, and how to ensure your margins aren’t eaten up.

​• How is the promotions space evolving?
​• What’s the threshold in terms of timeframe?
​• How do manage most of your sales occurring in Q4 in terms of year long promotions?
​• How can you drive revenue during other times during the year?
​• What can you do differently so you are not running your business around promotions? Do customers fully
​• Understand the utility of your products so that you don’t have to discount frequently?
img

Eileen Shulock

VP eCommerce
Kirna Zabete
img

Kent Zimmerman

Vp eCommerce
Shoe Carnival
img

Claire Lin

Director, Marketing & Merchandising
Newegg

2:20 PM - 2:50 PM The Math Behind Lingerie Models

Sharon Klapka, VP Business & Brand Development, Adore Me
Sharon Klapka is VP of Business & Brand Development at Adore Me, the second fastest-growing retail company in the US. Adore Me is creating the Zara of lingerie with affordable, fast-fashion intimates and in less than 4 years the brand has become a company with 6.5 million users, over one million Facebook followers and $11.5 million raised. By injecting geeky tech sensibility, such as A/B testing lingerie models, to the traditional fashion space Adore Me is challenging one of the most powerful fashion behemoths in the world.

• Disrupt an industry to the core
• Use A/B testing to fuel growth
• Become one of the fastest-growing retail companies in the US in four years
img

Sharon Klapka

VP Business & Brand Development
Adore Me

2:50 PM - 3:20 PM Afternoon Coffee & Refreshments

Afternoon Coffee & Refreshments

3:20 PM - 4:15 PM End Of Summit

End of Innovation Summit

4:15 PM - 5:00 PM Retailer-Only Speed “Dating”: Bring your business cards—you’ll need them!

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them.

5:00 PM - 11:59 PM eTail’s Olympics In Rio Reception

We’re kicking off eTail East in fabulous style at our Brazilian Welcome Reception. You'll instantly be transported to Rio with amazing food, Brazilian drinks, live Olympic games, and a surprise appearance or two. Grab a drink or two, there’s no better time to meet new friends than at our infamous evening receptions.