Roland Jimenez

Director of Brand Marketing (ACK.com)
Summit Sports

Roland Jimenez is head of brand marketing for outdoor gear retailer ACK.com, a division of Summit Sports, and is an Independent Creative Consultant for manufacturers of outdoor gear brands. Roland’s focus is on the visual and verbal aspects of marketing while putting emphasis on understanding consumer personas to help drive better business, marketing and merchandising decisions. Prior to his role at ACK.com, Roland owned and operated his own specialty outdoor gear retail outfit.

Check out the incredible speaker line-up to see who will be joining Roland.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

11:40 PANEL DISCUSSION REVOLUTION: Using Email Content To Drive Loyal, Engaged Customers

In this interactive panel session, understand how to use content to make every email you send to your customers count. Build an effective content strategy that increases open rates, improves subscriber engagement, facilitates sharing and optimizes email performance.

• Using content resources at your disposal
• Examining alternative types of content generation (outside of blogs, etc.)
• Using UGC in the best way possible (how to best use what your customers are already giving you)
• Using content to drive click-throughs (not just opens)
• Training your customers to see the value in content, even if they don’t make a purchase

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:00 Panel Discussion: Increase Revenues Immediately Using Effective Testing Strategies

If you are going to test, what is it that you do first? How are you structuring and executing your tests? This session will review best practices, including keeping testing as a key focus area for your business, using the appropriate KPIs with your test results and the means to communicate the results internally to improve your overall customer experience.

• What are some best practices you can share around multivariate and A/B testing?
• How are you weighing the cost benefits of testing (using tools, internal ownership over testing programs)?
• What tools are you using and why?
• How do you schedule out tests (testing around specific pages, etc.)?
• How do you create a testing roadmap/dashboard?
• How do you know what’s the most impactful test to run? How is that decision making done?