The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Continental Breakfast & Registration

Welcome Remarks & Benchmarking Study

Chairperson’s Opening Remarks

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Bobby heads up the SEO efforts at Walgreens, ensuring his programs are offering the type of visibility and return that is needed to really move the needle. In this keynote session, he’ll discuss how to determine if performance is impacting your SEO visibility, the impact of performance on mobile visibility and the Google algorithm, and finally tools and guidance around how to address performance as a marketer.

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Table 1: New Customer Acquisition And Experience – Are Your Customers Feelin’ The Love?
Moderator: Joe Melton, VP Search Marketing, Your Amigo
Retail Moderator: Julie Daly, VP Digital Commerce, Ashley Stewart

Table 2: Search & Social Video Advertising
Moderator: Henry Wong, COO, Buzztala

Table 3: Maximizing Technology And Content Opportunities In Ecommerce SEO
Moderator: Craig Smith, Founder and CEO, Trinity Insight

Table 4: The Intersection of Mobile UI, Natural Language Voice Search and its impact on eCommerce - now and in the future
Moderator: Richard Wood, Senior Vice President of Development, EasyAsk

Table 5: Could Personal Relevance Pay Off?
Moderator: Jim Morrone, Senior Partner, Chief Customer Officer, GroupBy

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Coffee & Refreshments

Search is changing so rapidly, it can be difficult for marketers to keep up. Is the marketplace going through a major shift right now? What’s the best way to manage SEO? These executives know, and they are going to walk through all of your search concerns, challenges, issues, questions – and the best part? You’ll leave with tons of insight and pages of notes.

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Continuation of Interactive Roundtables

Table 1: New Customer Acquisition And Experience – Are Your Customers Feelin’ The Love?
Moderator: Joe Melton, VP Search Marketing, Your Amigo
Retail Moderator: Julie Daly, VP Digital Commerce, Ashley Stewart

Table 2: Search & Social Video Advertising
Moderator: Henry Wong, COO, Buzztala

Table 3: Maximizing Technology And Content Opportunities In Ecommerce SEO
Moderator: Craig Smith, Founder and CEO, Trinity Insight

Table 4: The Intersection of Mobile UI, Natural Language Voice Search and its impact on eCommerce - now and in the future
Moderator: Richard Wood, Senior Vice President of Development, EasyAsk

Table 5: Could Personal Relevance Pay Off?
Moderator: Jim Morrone, Senior Partner, Chief Customer Officer, GroupBy

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Lunch For All Attendees

How can you find the right “mix” when there are so many online media options available? This panel looks at the way to maximize your budget, to ensure you aren’t overspending in areas where you shouldn’t be. You’ll be able to target your customers effectively and save money at the end of this session.

• Eliminating waste and overlap with your media mix
• Bringing in paid search with display to inform your ad buy
• Thinking about offline channels
• Measuring it (using attribution) effectively
• Onboarding data and matching customers to know who your site visitors are
• Learning which levers to pull for each customer segment
• Maximizing your display and removing waste
• Partnering with a third party to enable this

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There are more questions that answers when it comes to building successful PLA campaigns, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds.

• Are new Product Ad channels starting to take off?
• Are product ads a big channel for you?
• What will be the next major product ad channel?
• What are the best practices that you have in this area?
• How do you best structure your feed?
• What are your overall creative practices (what kind of product images, what kind of copy, etc.?
• What kind of templates work the best for certain product ads
• Do retailers still need third parties to help them?

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Afternoon Coffee & Refreshments

Conclusion Of The Search, Display & Online Media Summit

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them.

We’re kicking off eTail East in fabulous style at our Brazilian Welcome Reception. You'll instantly be transported to Rio with amazing food, Brazilian drinks, live Olympic games, and a surprise appearance or two. Grab a drink or two, there’s no better time to meet new friends than at our infamous evening receptions.