Ethan Smith

Chief Growth Officer
Yummly

Ethan Smith is the Chief Growth Officer at Yummly, where he leads brand and growth marketing. In a few short years, Yummly has grown to over 15 million monthly unique visitors and has become the #1 global recipe apps for iPhone, iPad and Android. He is an adviser to several companies including Thumbtack, Wanelo, and Mucker Capital on growth, marketing, and SEO. Ethan also regularly speaks and writes about growth and marketing and has been featured in publications such as VentureBeat, INC, and Market Watch. Prior to Yummly, he managed marketing and product at Wize.com (acquired by Nextag).

Twitter handle: @ethanucsb or @yummly

Check out the incredible speaker line-up to see who will be joining Ethan.

Download The Latest Agenda

The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Monday, August 8th, 2016

14:25 PANEL DISCUSSION REVOLUTION: Media Mix Modeling –Reducing Waste And Having A Relationship With Your Customers Across Channels

How can you find the right “mix” when there are so many online media options available? This panel looks at the way to maximize your budget, to ensure you aren’t overspending in areas where you shouldn’t be. You’ll be able to target your customers effectively and save money at the end of this session.

• Eliminating waste and overlap with your media mix
• Bringing in paid search with display to inform your ad buy
• Thinking about offline channels
• Measuring it (using attribution) effectively
• Onboarding data and matching customers to know who your site visitors are
• Learning which levers to pull for each customer segment
• Maximizing your display and removing waste
• Partnering with a third party to enable this

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016

10:35 KEYNOTE PANEL DISCUSSION REVOLUTION: What’s The Future Of Marketing: The Internet Of Things, WearableTech, And Ad Space Opportunities

This session is all about the future of retail – wearable and connected devices, IoT, new ad space opportunities – if you want to know what’s coming down the pike, this session is for you. Our panelists will reveal their take on retail’s future, discussing what’s the hype, and what’s not.

• When looking at the new wearable technology (Watches, etc.) how are these technologies getting integrated into retail experiences?
• How is this space growing? What’s in the pipeline for the future in terms of advances in this area?
• Will they be used eventually for promotional messaging?
• If there is any advertising space on this, can you use it effectively? How can a brand become prominent in terms of advertising real estate?
• When looking at smart cars, is there real estate there that is worth investing in for retailers? Thoughts on how internet connected cars will change online marketing?
• Do you see the interconnected homes and/or more devices being connected to the internet for businesses and consumers changing the way your brand markets itself and its products/services?
• Should retailers be playing in the TV apps space?
• How are you thinking about these new potential areas of ad space? Are you thinking about it all? Will this be worthwhile long-term as a sales driver?

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

14:10 PANEL DISCUSSION REVOLUTION: Examining Device Type Trends In Search– Optimizing For Mobile

One of the greatest opportunities today to capture mobile customers is through an optimized mobile search strategy. This panel looks at the latest trends in mobile search, including how to manage your program, ensure you are tracking effectively, and get the ROI you’re looking for.

• How does your brand optimize its web experience for mobile differently from desktop traffic?
• How does your SEM/SEO performance differ across devices?
• How do you manage your SEM/SEO differently for mobile campaigns versus desktop?
• Thoughts on Google Enhanced Campaigns?
• Do you measure the same things across all devices; do you have extra things you track for mobile?
• Do you have a specific employee or person who acts as a mobile champion? Or an individual responsible for driving mobile innovation and measuring mobile performance?
• How do you feel about your mobile ROI? Any big successes in the space to date?