Gregory Rice

Marketing Manager
Newegg

Gregory Rice is the Marketing Manager for Newegg Marketplace- the leading e-commerce marketplace platform for consumer electronics, home automation, and everything tech. In his current position he heads up the content creation and strategy for the B2C initiatives, managing multi-channel marketing campaigns to enrich product launches and drive customer engagement. Leading numerous key marketing campaigns for Newegg he has set the precedent for the integration of content and commerce into the company framework. He champions the B2B content strategy, creation, and distribution through a multi-channel approach with a knack for engaging storytelling and creative insight.

Gregory is a Southern California native, who enjoys exploring the outdoors across America and traveling the world.

Check out the incredible speaker line-up to see who will be joining Gregory.

Download The Latest Agenda

The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Monday, August 8th, 2016

11:40 Keynote Panel Discussion: Top Strategies To Increase The Effectiveness Of Your SEO Programs

Search is changing so rapidly, it can be difficult for marketers to keep up. Is the marketplace going through a major shift right now? What’s the best way to manage SEO? These executives know, and they are going to walk through all of your search concerns, challenges, issues, questions – and the best part? You’ll leave with tons of insight and pages of notes.

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

13:40 Keynote Panel Discussion: Creating Effective Content That Increases Engagement & Loyalty

Optimizing your content is more important than ever to drive customer engagement. Our content experts deliberate about content creation and marketing – who owns it, how to create it, distribute it and get the results from it that you need.

• How is content treated within your company? Is it siloed?
• Where does it live – on your site, on a blog, where?
• Are you moving away from hosting content outside of your site?
• How can you make sure it aligns with marketing so it can be maximized?
• How are you taking content traffic and bringing it into a sales channel
• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?
• Where does video live so that is consumed (and even shared)?
• Are there cost per click opportunities? Or do you use it as part of display ads?
• How can you use content to create a great and easy customer experience that drives loyalty?