Leslie Leifer

VP eCommerce and Product Development
1800Flowers.com

Leslie is the Vice President of Enterprise eCommerce Product Management and Development at 1-800-Flowers.com, Inc. In her current role, Leslie is responsible for ensuring the eCommerce platform and functionality support the Enterprise including brands such as: 1-800-Flowers.com, Harry & David, Cheryl's Cookies, The Popcorn Factory and Fannie May. Her experience over the past ten years at 1-800-Flowers.com, Inc, include, product management, project management, SEO, web analytics, UX/UI, platform integrations and migrations, and many third party integrations within the platform.

Check out the incredible speaker line-up to see who will be joining Leslie.

Download The Latest Agenda

The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Monday, August 8th, 2016

11:40 Keynote Panel Discussion: Top Strategies To Increase The Effectiveness Of Your SEO Programs

Search is changing so rapidly, it can be difficult for marketers to keep up. Is the marketplace going through a major shift right now? What’s the best way to manage SEO? These executives know, and they are going to walk through all of your search concerns, challenges, issues, questions – and the best part? You’ll leave with tons of insight and pages of notes.

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

15:25 Panel Discussion: Effectively Prioritizing eCommerce Projects To Get Things Done

eCommerce leaders are never at a lose for projects, both big and small. With the pace of change in the industry, many find themselves constantly trying to keep up. Our panelists look at key focus areas that will offer an ROI for their businesses, and help you sort through all of the options available today.

• How do you decide what resources to allocate to which projects?
• How do you decide which initiatives will provide the greatest ROI?
• How do you make it so are driving traffic into your stores (if you are omni-channel) in terms of prioritization of initiatives?