Gary Mceldowney

Marketing Director
Allergy Buyers Group, LLC

Gary has over 15 years of hands on experience managing e-commerce marketing channels such as paid search, email marketing, SEO programs, affiliate marketing and social media for Boston Green Goods and now the Allergy Buyers Group, both leading Internet 500 online retailers. He has been a frequent speaker and panelist at eTail and other online retailer conferences.

Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda

The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Monday, August 8th, 2016

15:05 Panel Discussion: Taking A Close Look At New Product Ad Channels: What Works And What Doesn’t

There are more questions that answers when it comes to building successful PLA campaigns, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds.

• Are new Product Ad channels starting to take off?
• Are product ads a big channel for you?
• What will be the next major product ad channel?
• What are the best practices that you have in this area?
• How do you best structure your feed?
• What are your overall creative practices (what kind of product images, what kind of copy, etc.?
• What kind of templates work the best for certain product ads
• Do retailers still need third parties to help them?