Leslie Yee

Director of Enterprise Solutions
Convertro

Leslie Yee is the Director of Enterprise Solutions at Convertro, a leading automated attribution tool empowering marketers to scientifically optimize their marketing mix. Convertro was named a leader by Forrester in the attribution space and in 2014, the company was acquired by Aol. In 2015, Verizon acquired Aol. Leslie is a seasoned marketing professional with nearly 20 years experience delivering technology solutions via Saas platforms and professional services to marketing and strategy decision makers. Prior to Convertro, Leslie served as Enterprise Account Executive at Visible Technologies (acquired by Cision) leading the retail and travel verticals and as a VP at Purchased, a mobile research start-up that provides consumer brands and retailers with shopper plans.

Check out the incredible speaker line-up to see who will be joining Leslie.

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The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Monday, August 8th, 2016

14:25 PANEL DISCUSSION REVOLUTION: Media Mix Modeling –Reducing Waste And Having A Relationship With Your Customers Across Channels

How can you find the right “mix” when there are so many online media options available? This panel looks at the way to maximize your budget, to ensure you aren’t overspending in areas where you shouldn’t be. You’ll be able to target your customers effectively and save money at the end of this session.

• Eliminating waste and overlap with your media mix
• Bringing in paid search with display to inform your ad buy
• Thinking about offline channels
• Measuring it (using attribution) effectively
• Onboarding data and matching customers to know who your site visitors are
• Learning which levers to pull for each customer segment
• Maximizing your display and removing waste
• Partnering with a third party to enable this