Jessica Thompson

Senior Manager Digital Acquisition
Plow & Hearth

As Senior Manager of Digital Acquisition at Plow & Hearth, LLC., Jessica oversees all online acquisition efforts for the Madison retail brands to include Plow & Hearth, HearthSong, Magic Cabin, Wind & Weather, ProblemSolvers and Reuseit.com.

Jessica has over 13 years’ digital acquisition experience in helping corporations such as Plow & Hearth, WillowTree Apps, Merkle, Genworth Financial & Anthem Blue Cross and Blue Shield use digital acquisition efforts to drive online visibility and quality leads.

As the Senior Lead of Digital Acquisition for Plow & Hearth, Jessica is responsible for each retail brand's paid search, shopping datafeeds, remarketing and SEO efforts, as well as affiliate programs, marketplace expansion and CSE management.

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda

The Search, Display & Online Media Summit: Don’t Blow Your Budget On Search

Monday, August 8th, 2016

11:40 Keynote Panel Discussion: Top Strategies To Increase The Effectiveness Of Your SEO Programs

Search is changing so rapidly, it can be difficult for marketers to keep up. Is the marketplace going through a major shift right now? What’s the best way to manage SEO? These executives know, and they are going to walk through all of your search concerns, challenges, issues, questions – and the best part? You’ll leave with tons of insight and pages of notes.

15:05 Panel Discussion: Taking A Close Look At New Product Ad Channels: What Works And What Doesn’t

There are more questions that answers when it comes to building successful PLA campaigns, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds.

• Are new Product Ad channels starting to take off?
• Are product ads a big channel for you?
• What will be the next major product ad channel?
• What are the best practices that you have in this area?
• How do you best structure your feed?
• What are your overall creative practices (what kind of product images, what kind of copy, etc.?
• What kind of templates work the best for certain product ads
• Do retailers still need third parties to help them?