Scott Drayer

Vice President, Marketing
Paul Fredrick Menstyle

Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa. Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. He has been with the company for 13 years, upon his graduation from Penn State University with a B.S. in Marketing.

Check out the incredible speaker line-up to see who will be joining Scott.

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Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

08:55 Keynote: Get More Revenue Out Of Your Email: Examining Trigger And Batch Campaigns

Paul Fredrick is heavily focused on their CRM and email programs. They are optimizing their triggers and thinking about the lifecycle of the customer. After leaving this kickoff session, you’ll understand the relevancy of this type of email content for your customers, and identify new opportunities to create relevant customer touchpoints.