eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Scott Drayer, Vice President, Marketing at Paul Fredrick
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Scott Drayer


Vice President, Marketing
Paul Fredrick

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016


08:55 Keynote: Get More Revenue Out Of Your Email: Examining Trigger And Batch Campaigns

Paul Fredrick is heavily focused on their CRM and email programs. They are optimizing their triggers and thinking about the lifecycle of the customer. After leaving this kickoff session, you’ll understand the relevancy of this type of email content for your customers, and identify new opportunities to create relevant customer touchpoints.