Mosheh Poltorak

Sr. Manager Digital Marketing
Blinds.com

Mosheh is the Sr. Manager of Digital Marketing at Blinds.com, the world’s largest online window covering retailer, acquired by The Home Depot, Inc (NYSE: HD) in 2014. Passionate about data-driven marketing and living at the left-brain, right-brain intersection, Mosheh is equally at home in the worlds of ROI or CMYK. He currently oversees all of the company’s digital acquisition and retention channels across a portfolio of brands. Since 2008, he has advised over a dozen firms - from startups to hedge-funds, non-profits to a top-5 international bank - in the areas of branding, marketing, product development and strategic planning. In 2011 Mosheh founded eGiftShare, a social gifting platform, which later merged with Kurrenci a virtual currency startup, where he served as VP of Product & Marketing. Mosheh graduated with honors from CUNY Brooklyn College, with a B.S. in Business Management & Finance.

Check out the incredible speaker line-up to see who will be joining Mosheh.

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Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

15:15 Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

Providing relevant and timely communication to your customers can mean the difference between a value-generating interaction versus noise; or worse, an unsubscribe. Similarly, providing a targeted offer to a customer may mean getting them to buy versus needlessly giving away your margins.

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

• Behavior-based triggers
• Customer lifecycle communication
• LTV segments
• Demographic & psychographic personas
• Predictive clusters