Benn Mendelsohn

Brand Director
Sivana

Teaching himself web design at the age of 14, Benn worked up the ranks of notable design firms in San Diego. Eventually, he landed jobs at some of the top ad agencies in New York City, where he worked with large clients such as Nike, Ford, LG & Hilton. After half a decade in the advertising industry, he decided to move back to San Diego to cofound an e-commerce business with his brother. Shifting his focus from design to marketing, he has dedicated the same level of intense focus to bring about a newfound success.

Instagram: Thevinesevolve

Check out the incredible speaker line-up to see who will be joining Benn.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

11:40 PANEL DISCUSSION REVOLUTION: Using Email Content To Drive Loyal, Engaged Customers

In this interactive panel session, understand how to use content to make every email you send to your customers count. Build an effective content strategy that increases open rates, improves subscriber engagement, facilitates sharing and optimizes email performance.

• Using content resources at your disposal
• Examining alternative types of content generation (outside of blogs, etc.)
• Using UGC in the best way possible (how to best use what your customers are already giving you)
• Using content to drive click-throughs (not just opens)
• Training your customers to see the value in content, even if they don’t make a purchase

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

15:00 Panel Discussion : Efficiently Moving Customers Through The Conversion Tunnel To Drive Repeat Purchases

Our panelists review their customer journey – how they are driving them through the purchase funnel, and how to ensure they are converting. If you are looking for a detailed review of how other companies are driving conversion – this session is for you!

• What tools are you using to move customers from traffic to actual conversion?
• What are different approaches to moving customers through the conversion funnel?
• What third parties are you using to assist with this?
• What other tools can be used aside from product information to motivate customers towards conversion?
• What are the triggers and deterrents for conversion?