Claire Lin

Director, Marketing & Merchandising
Newegg

Claire Lin is the Director of Marketing and Merchandising for Newegg Marketplace- the leading e-commerce marketplace platform for consumer electronics, home automation, and everything tech. In her current position she champions the acquisition, retention and engagement of both Newegg customers and merchants through innovative multi-channel marketing campaigns, partnerships, and tactful online merchandising. Her team drives the strategy and execution of merchant campaigns and content, building customer engagement across all digital channels with marked success.

With over a decade of experience in sales, marketing, and operations across B2B and B2C organizations, Claire has a proven track record for developing revenue-driving strategies, while leading the growth of strong and dynamic teams. Prior to joining Newegg, Claire has held roles in Fortune 500 companies like Ebay Enterprise and Activision Blizzard.

Check out the incredible speaker line-up to see who will be joining Claire.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

11:40 PANEL DISCUSSION REVOLUTION: Using Email Content To Drive Loyal, Engaged Customers

In this interactive panel session, understand how to use content to make every email you send to your customers count. Build an effective content strategy that increases open rates, improves subscriber engagement, facilitates sharing and optimizes email performance.

• Using content resources at your disposal
• Examining alternative types of content generation (outside of blogs, etc.)
• Using UGC in the best way possible (how to best use what your customers are already giving you)
• Using content to drive click-throughs (not just opens)
• Training your customers to see the value in content, even if they don’t make a purchase

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016

13:40 PANEL DISCUSSION REVOLUTION: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much? What type of promotions are helping to supplement getting through the slower months of the year (like January) and what percentage of your sales come from the holiday season? This session looks at the future of promotions – how to properly develop and execute a promotional schedule, and how to ensure your margins aren’t eaten up.

• How is the promotions space evolving?
• What’s the threshold in terms of timeframe?
• How do manage most of your sales occurring in Q4 in terms of year long promotions?
• How can you drive revenue during other times during the year?
• What can you do differently so you are not running your business around promotions? Do customers fully
• Understand the utility of your products so that you don’t have to discount frequently?