Jamie Braxton

Marketing Manager
US Mattress

Since joining US Mattress in 2008, Jamie has an impressive track record of helping US Mattress improve their bottom line. In 2012, Jamie launched the email marketing program at US Mattress from the ground up and currently delivers millions of emails each year. He is also responsible for creating the company’s first customer rewards program in 2014 that’s contributed in a huge way to customer retention. In addition to these accomplishments, Jamie manages paid search, social media, remarketing, and developing strategic partnerships with new and innovative technologies to help growth. Jamie graduated with a B.S. in Business Administration with a double major in Marketing and Logistics from Central Michigan University. Fun fact: Jamie has a fashion startup venture funded by the President of US-Mattress.

Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

14:35 Panel Discussion: Email List Optimization: Avoiding Bulking, Penalties And Effectively Targeting Your List

Email is still a primary revenue driver. As inboxes get more crowded, ensuring the effectiveness of every single email that is sent to each individual customer is critical to the success of your email program. In this session, we will walk through the steps you need to take to test, evaluate, and optimize your email list.

• Doing pattern matching within your database (when and when you shouldn’t email your list)
• Decreasing your opt-outs
• Making your email list more potent
• Saving you from getting blocked by spam houses
• Evaluating whether to do this in-house or outsource