Allon Caidar

CEO
TVPage

Allon Caidar oversees TVPage’s strategic vision and operations. Prior to TVPage, Allon was co-founder & CEO of Opticomm, a broadcast video systems company that was sold to Emcore. Customers included NBC, Sony, Viacom and ESPN. Prior to Opticomm, Allon was vice president at Hotbar, an Internet media company that reached over 20 million users in less than two years and was later sold. Before Hotbar, Allon was a VC Attorney at Goldfarb, Seligman & Co. in Tel-Aviv, focusing on the Israeli high-tech sector. Allon holds multiple patents surrounding video networking, video commerce, and video syndication.

Check out the incredible speaker line-up to see who will be joining Allon.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

17:15 Panel Discussion: Examining The Relationship Between Marketing And Merchandising And Increasing Traffic Conversion

Optimizing your online merchandising strategies is critical to providing an optimal customer experience. The first step is taking an internal look at how your merchandising organization is structured, and who is responsible for what. This panel walks through the relationship between marketing and merchandising to ensure you can maximize your efforts.

• Between Marketing and Merchandising , understanding who owns what in terms of content
• Learning who is directing internally on the client side- as it relates to landing pages specifically
• Discovering the efficacy of those pages by developing a detailed strategy around content
• Learning what truly moves the needle with your customers