Emily McTighe

Director Product Management, Digital
rue21

Emily McTighe is the Director of Product Management for the Digital Team at rue21, a leading teen specialty retailer, where she is responsible for conversion optimization, website development, user experience design, site operations and site merchandising. Emily has a passion for the customer and building exceptional user experiences through an aggressive testing and roadmap process.

Prior to joining rue21, Emily worked in eCommerce Product Management roles at Dick’s Sporting Goods and Orbitz. She has experience working with multiple development teams in outsourced and in-house technology organizations.

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

17:15 Managing An Aggressive Development And Testing Roadmap In Fast-Fashion

In fast-fashion, everything moves at a fast pace. To support the stores and eCommerce sales growth, we must use an aggressive testing and roadmap process to make the right decisions and investments.

After making a large investment in a new checkout that failed, we changed our development process and started making decisions based on iterative A/B testing, customer insights, and user testing to focus development in the right areas. The new process paid off in an 80% increase in conversion last year.

• Utilizing a testing focused roadmap and agile development to minimize the time to launch new features and winning tests
• Getting the balance right between onshore and offshore resources to maximize your budget without sacrificing quality