Amanda Greenberg

Sr. Director, eCommerce
Ferrara Candy Company

Amanda Greenberg is the Sr. Director of eCommerce for Ferrara Candy Company, one of the nation’s largest and most innovative candy manufacturers, with powerhouse brands such as Black Forest Organic, Trolli, Now & Later, Lemonheads and Red Hots.

Prior to joining Ferrara, Amanda was the Head of eCommerce for KIND. Amanda has a diversified background, having worked for Philips, Croscill, Experian Cheetahmail and the Orlando Magic, holding roles of increasing responsibility in e-Commerce, sales, marketing, business strategy and supply chain.

Within eCommerce, Amanda has deep experience in both the direct to consumer and in working strategically with eCommerce retail customers.

Amanda earned her BA from George Washington University and her MBA from the University of Central Florida.

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

15:25 Panel Discussion: Effectively Prioritizing eCommerce Projects To Get Things Done

eCommerce leaders are never at a lose for projects, both big and small. With the pace of change in the industry, many find themselves constantly trying to keep up. Our panelists look at key focus areas that will offer an ROI for their businesses, and help you sort through all of the options available today.

• How do you decide what resources to allocate to which projects?
• How do you decide which initiatives will provide the greatest ROI?
• How do you make it so are driving traffic into your stores (if you are omni-channel) in terms of prioritization of initiatives?

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

15:00 Panel Discussion : Efficiently Moving Customers Through The Conversion Tunnel To Drive Repeat Purchases

Our panelists review their customer journey – how they are driving them through the purchase funnel, and how to ensure they are converting. If you are looking for a detailed review of how other companies are driving conversion – this session is for you!

• What tools are you using to move customers from traffic to actual conversion?
• What are different approaches to moving customers through the conversion funnel?
• What third parties are you using to assist with this?
• What other tools can be used aside from product information to motivate customers towards conversion?
• What are the triggers and deterrents for conversion?