Chris Vitale

VP Digital Operations and eCommerce
Pep Boys

Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep Boys before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for pepboys.com and the company intranet. In recent years Pep has successfully implemented Pick-up in Store, Ship to Home, Mobile, a redesign of the online appointment flow, integrated with Marketplaces, refined the system architecture and infrastructure while driving significant double-digit, year over year growth. In his current role, his teams are responsible for the overall strategy, operations, performance and revenue of digital operations for www.pepboys.com.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

15:00 How Will Apple Pay And Android Pay Impact Omni-Channel Retail?

While many retailers talk up their “omni” game, they’ve yet to address the biggest pain point of all: mobile checkout.

Amazon is the only retailer to successfully nail it — and they’re reaping the rewards. The global retailer brings in more mobile revenue than the top 500 retailers combined. And they’re growing 60% faster.

How can other retailers compete? Apple Pay on the web and Android Pay are primed to have a serious impact, enabling shoppers to buy any product from any website with one simple action—a thumbprint. No login amnesia, fat fingers on half-pint form-fields, or side-trips to the app store. Leveraged by smart omni-channel strategies, Android Pay and Apple Pay promise to raise the bar for retailers everywhere.

Join Moovweb and panelists from 1-800 Flowers.com, Pep Boys and Petco as we discuss how retailers can re-tool their omni-channel strategies in order to make the most of these emerging technologies.

16:35 Attaining Associate Adoption Of Your Omni Channel Strategy

This presentation reviews the measures taken to condition customer facing associates to adopt, live and breathe the omni channel strategies- a key competitive differentiator. Amanda and Chris will focus on associate training, communications, benchmarking, incentivizing and turning store associates into evangelists of your brand and corporate strategies.

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

10:50 Keynote Panel Discussion: Making The Omni-Channel Commitment Via Technology, Resourcing And Processes

Retailers begin their omni-channel journey with an internal review, figuring out how to organize themselves as an omni-channel organization. The resources must be allocated correctly, the technology in place to support their efforts and the strategy has to be defined. This keynote panel tackles the challenges of making omni-channel work within a retail organization.

• How you are enabling omni-channel capabilities such as reserve in store, ship to store, etc.?
• How are you enabling sales people using in-store technologies outside of POS? Using mobile devices?
• How are you adjusting training in-store to accommodate this integration? Despite turnover rates?
• Where does the POS go from here now that more and more retailers are getting rid of it? What does the POS look like for 2016?