Wayne Duan

Director Digital Commerce
Walgreens

Wayne Duan is currently Director of Digital Commerce for Walgreens. In his current role, Wayne manages the P&L and leads a team of merchants that oversees all aspects of pricing, promotions, and assortment strategies for the merchandising departments at Walgreens.com and Drugstore.com (excluding photo and pharmacy). He also leads digital commerce teams in charge of catalog maintenance and visual merchandising. In addition, Wayne is directly involved in planning and executing various strategic omni-channel initiatives for Walgreens.com. Prior to this role, Wayne was the lead merchant for Walgreens.com and held various merchandising roles within Walgreens.

Check out the incredible speaker line-up to see who will be joining Wayne.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

15:25 Panel Discussion: Redefining Omni-Channel Retail Experiences: Marrying Digital And In-Store

This panel takes a detailed look at omni-channel – specifically how to become a fully integrated omni-channel organization that delivers upon that “omni-channel promise”. Find the means truly bring together your store and online channels after attending this dynamic session.

• What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
• What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
• How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
• What impact does the digital footprint (web and mobile) have on in-store sales?

17:15 Panel Discussion: Examining The Relationship Between Marketing And Merchandising And Increasing Traffic Conversion

Optimizing your online merchandising strategies is critical to providing an optimal customer experience. The first step is taking an internal look at how your merchandising organization is structured, and who is responsible for what. This panel walks through the relationship between marketing and merchandising to ensure you can maximize your efforts.

• Between Marketing and Merchandising , understanding who owns what in terms of content
• Learning who is directing internally on the client side- as it relates to landing pages specifically
• Discovering the efficacy of those pages by developing a detailed strategy around content
• Learning what truly moves the needle with your customers