Rose Hamilton

Chief Digital Officer
Vitamin Shoppe

Rose Hamilton serves as Chief Digital Officer at the Vitamin Shoppe. In this role, she is responsible for leading the digital experience, loyalty and the e-commerce business, as well as integrating digital touch points into the overall customer experience. Rose has extensive experience in multi-channel strategy, digital marketing, e-commerce and a track record of leveraging online content and community to deepen brand engagement.

Rose joined the Vitamin Shoppe from Pet360, Inc., a subsidiary of PetSmart, where her most recent role was Executive Vice President, Chief Marketing Officer and General Manager. Prior to her time at Pet360, Inc., Rose served as Vice President of E-commerce for Ann Taylor and LOFT. Earlier in her career she led marketing, merchandising and loyalty programs.

Check out the incredible speaker line-up to see who will be joining Rose.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

10:15 Keynote: The Vitamin Shoppe’s Customer Experience Reinvention Journey

The Vitamin Shoppe is currently undergoing a customer experience and shopper journey reinvention and evolving into a true health and wellness lifestyle brand and destination. The Company will be undertaking significant changes to the training of its health enthusiasts, product assortment, stores and digital experience, among others. This presentation will look at the case for change, the journey the company is undertaking and what the Vitamin Shoppe will look like in the future. The Vitamin Shoppe will succeed by redefining the customer experience to inspire its customers, differentiate the company through product offerings and services while at the same time staying focused on retail fundamentals. The presentation will touch on how this strategy was developed and how it is being brought to life in an omni-channel environment.

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

09:05 Keynote Panel Discussion: Staying Ahead Of Consumer Expectations To Drive Engagement And Keep Your Brand Top Of Mind

As consumer expectations continue to change, how can ensure your brand remains top of mind? Customer retention is a huge challenge in retail today, as the number of marketing messages continues to grow. Our opening panel looks at the ways that retail brands are staying relevant with their customer bases and driving long term retention and engagement.

• Acknowledging that millenials and younger generations are completely different with their shopping behaviors and in the way that they interact with brands
• Ensuring your brand is where your customers are, no matter the touch point
• Comprehending usage and shopping patterns, in addition to what they are looking to get out of their shopping experiences
• Ensuring the store experience is a memorable in terms of being on trend and progressive even if the ROI may not be tangible
• Weighing whether more mass distribution approaches need to be used so that your brand is ever-present