Amanda Kendrick

Director of eCommerce
Pep Boys

Amanda Lancellotti is the Director of eCommerce at Pep Boys. She previously served as the Director of Online Merchandising and Business Development. At Pep Boys, Amanda has overseen the rise in natural search results through optimization of all on-site content including video, service and authoritative content for the pepboys.com. In her new role, Amanda oversees all of eCommerce operations including customer service, logistics, functional enhancements, market place expansion and non-product content. She has more than eight years in the eCommerce industry working at David's Bridal and Boathouse Sports.

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

16:35 Attaining Associate Adoption Of Your Omni Channel Strategy

This presentation reviews the measures taken to condition customer facing associates to adopt, live and breathe the omni channel strategies- a key competitive differentiator. Amanda and Chris will focus on associate training, communications, benchmarking, incentivizing and turning store associates into evangelists of your brand and corporate strategies.

17:15 Panel Discussion: The Future Of Personalization: Creating A Language Of Customer Engagement

This panel discussion speaks to personalization tools, when and where within the ecommerce experience personalization offers an ROI and helps you to benchmark against your own strategies.

• Creating a whole experience around recommendations
• Making content rich, lifestyle oriented, more publishing focused experience
• Merging content and commerce using engaging copy
• Understanding your customer data and getting the most out of it