Gary Kazmer

GM of eCommerce
Crayola LLC

Mr. Kazmer has over 25 years' experience in Digital B2C and B2B omnichannel revenue sales and operations. He is currently the GM of Global e-Commerce for Crayola where he is responsible for developing the Direct to Consumer global business by transforming Crayola.com into an inspirational brand store on-line. Responsibilities include e-commerce development, go-to-marketing planning and execution including logistics, order management, fulfillment, assortment, pricing, promotion, on-site experience, consumer relations, call center, content and marketing.

For the 3 years prior he had been a Digital and Operational e-commerce consultant collaborating with CEO's to create a strategy for growth through new business plans, refinement of the value proposition, competitive positioning, branding assignments, product development as well as detailed analysis of all electronic customer contact strategies down through funnel analysis and SEO / SEM strategies.

Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

17:15 Panel Discussion: Examining The Relationship Between Marketing And Merchandising And Increasing Traffic Conversion

Optimizing your online merchandising strategies is critical to providing an optimal customer experience. The first step is taking an internal look at how your merchandising organization is structured, and who is responsible for what. This panel walks through the relationship between marketing and merchandising to ensure you can maximize your efforts.

• Between Marketing and Merchandising , understanding who owns what in terms of content
• Learning who is directing internally on the client side- as it relates to landing pages specifically
• Discovering the efficacy of those pages by developing a detailed strategy around content
• Learning what truly moves the needle with your customers