Sarah Rasmusen

Vice President, Digital Presentation & Analytics
Kohl’s Corp

Sarah Rasmusen heads the digital presentation, optimization & analytics teams for Kohls.com (No. 19 on the IR 500). Sarah and her team are responsible for ensuring that Kohl’s customers are delighted by their digital experience, a mission that results in higher sales and better conversion rates. She has aggressively combined intuitive site merchandising with data-driven insights, helping establish Kohl’s as an industry leader in retail innovation. Sarah and her team are focused on driving sales by deeply understanding customers’ signals and developing a digital experience that personalizes the shopping journey for each individual customer. @SWRasmusen

Check out the incredible speaker line-up to see who will be joining Sarah.

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Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

17:15 Panel Discussion: Examining The Relationship Between Marketing And Merchandising And Increasing Traffic Conversion

Optimizing your online merchandising strategies is critical to providing an optimal customer experience. The first step is taking an internal look at how your merchandising organization is structured, and who is responsible for what. This panel walks through the relationship between marketing and merchandising to ensure you can maximize your efforts.

• Between Marketing and Merchandising , understanding who owns what in terms of content
• Learning who is directing internally on the client side- as it relates to landing pages specifically
• Discovering the efficacy of those pages by developing a detailed strategy around content
• Learning what truly moves the needle with your customers