Ilana Rabinowitz

VP Marketing and Product Development
Lion Brand Yarn

Ilana Rabinowitz is VP Marketing of Lion Brand Yarn Company. She oversees brand and content strategy with a focus on digital communications. She started using social media for the company in 2007 and leads a team that has grown Lion Brand's highly engaged community of over half a million members on Facebook, Twitter, Pinterest, YouTube, Instagram and a blog with over 2 million visits each year.

Check out the incredible speaker line-up to see who will be joining Ilana.

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Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

14:25 CASE STUDY REVOLUTION: Beyond Revenue: How To Value Your Social Media Marketing

If you are challenged with developing a corporate social media strategy and building a program to execute on that strategy, this session is for you. You’ll hear examples of how Lion Brand built a suite of branded media including blogging, video, Pinterest, Twitter, Facebook, Instagram and influencer outreach that go beyond traditional goals of engagement, revenue and branding. You’ll see examples of how to execute on each objective that you can apply to your own branded media. All of the examples will be appropriate for small and medium companies on a budget.

• Six objectives for social media that provide substantial value
• Four pillars for your social media strategy (and how to execute on them)