Damon Burgess

Marketing Director
One Way Furniture

Check out the incredible speaker line-up to see who will be joining Damon.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

15:25 Panel Discussion: Turning Traffic Into Sales: Making The Mobile Experience Better For Today’s Consumers

There remains a large gap with mobile traffic numbers and conversion numbers. Take a look at your mobile strategy from soup to nuts and figure out what updates you need to really see a difference in conversion on these devices.

• What are consumer expectations around mobile?
• Where does mobile fit into the path to purchase?
• What KPIs do you use for mobile? Is it conversion?
• How important is having a good mobile site to your business (overall)?