Lee-Lin Thye

Senior Product Marketing Manager
Symantec

Lee-Lin Thye, Senior Product Marketing Manager at Symantec, is responsible for Symantec Website Security Solutions. Prior to Symantec, Lee-Lin has held positions in marketing, product management and engineering at Oracle, Vitria and Compiere. Lee-Lin is a graduate of Stanford Sloan Management program at Stanford Graduate School of Business.

Check out the incredible speaker line-up to see who will be joining Lee-Lin.

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Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

08:40 How Trust Drives eCommerce Differentiation and Conversions

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business.
Discover:
• When trust can differentiate your brand and validate your website
• How successful brands leverage trust to elevate traffic, interactions and site stickiness
• Why your company’s leaders will thank you for advocating best practices that inspire trust
• Which best practices and tools can project trust throughout the customer experience