Michael Zuccato

Direcor Online Marketing
Sourcebooks

Mike brings over 17 years of experience managing all facets of e-commerce related businesses across many different industries. In addition to leadership on the e-commerce side, he also possesses several years of IT management experience allowing him to look at opportunities through multiple lenses. His specialty is in finding creative solutions to power customer acquisition strategies to architect growth for businesses. Mike's been able to bring innovative marketing strategies to the financial, entertainment and consumer goods industries.

@mzuccato

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

15:25 Panel Discussion: Turning Traffic Into Sales: Making The Mobile Experience Better For Today’s Consumers

There remains a large gap with mobile traffic numbers and conversion numbers. Take a look at your mobile strategy from soup to nuts and figure out what updates you need to really see a difference in conversion on these devices.

• What are consumer expectations around mobile?
• Where does mobile fit into the path to purchase?
• What KPIs do you use for mobile? Is it conversion?
• How important is having a good mobile site to your business (overall)?

17:00 Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

Customer Acquisition Best Practices
Hosted By: Michael Zuccato, Director Online Marketing, Sourcebooks