eTail East 2016 (past event)
August 14 - 17, 2016
1.888.482.6012
Jamie Braxton
Marketing Manager
US Mattress
Check out the incredible speaker line-up to see who will be joining Jamie.
Download The Latest AgendaEmail & CRM Summit: You Can Get More Out Of Your Email and CRM Programs
Thursday, September 8th, 2016
14:35 Panel Discussion: Email List Optimization: Avoiding Bulking, Penalties And Effectively Targeting Your List
Email is still a primary revenue driver. As inboxes get more crowded, ensuring the effectiveness of every single email that is sent to each individual customer is critical to the success of your email program. In this session, we will walk through the steps you need to take to test, evaluate, and optimize your email list.
• Doing pattern matching within your database (when and when you shouldn’t email your list)
• Decreasing your opt-outs
• Making your email list more potent
• Saving you from getting blocked by spam houses
• Evaluating whether to do this in-house or outsource
• Doing pattern matching within your database (when and when you shouldn’t email your list)
• Decreasing your opt-outs
• Making your email list more potent
• Saving you from getting blocked by spam houses
• Evaluating whether to do this in-house or outsource