Thoryn Stephens

Chief Digital Officer
American Apparel

Thoryn is a prominent business and web analytics professional with expertise in complex data problem solving, data architecture, consumer insights, testing/personalization/recommendations and systems development. With fifteen years of management experience, he is responsible for growth and strategic development within companies such as American Apparel, Fox Networks (Fox Broadcasting, FX Networks and Fox Sports) and Amgen. His documented skill in analyzing user behavior data produces actionable results across a wide variety of platforms and applications.

Thoryn has a background in molecular and cell biology, with multiple scientific publications. His work has led efforts in cardiovascular and infectious disease drug development programs.

Check out the incredible speaker line-up to see who will be joining Thoryn.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

10:05 Keynote: The Future Of Retail And The Convergence Of Customer Centricity, IoT And Omnichannel

The dynamic way in which consumers communicate, digest content, socialize and make purchasing decisions poses a difficulty for digital marketers. They must continuously evolve their marketing tactics to increase brand engagement. The issue is not a shortage of data or technology—it’s a shortage of actionable insights that drive measurable return. Achieving measurable return relies on how well you understand your target audience, your ability to tailor value proposition with what motivates consumers to buy, utilization of proper segmentation and targeting of content, and being able to establish return customers. Through best practices and examples you will learn:

• How to leverage customer centricity as the foundation of your consumer strategy and how to take action on this data
• Practical applications of omnichannel—the intersection of digital and retail in the consumer experience
• How IoT is shaping the consumer experience and how it relates to an on-demand retail case study