Zahra Rajani

Co-Founder And VP Digital Experience
Jackman

Zahra Rajani is the co-founder and Vice-President of Digital Experience at Jackman Reinvents, delivering BIG – bold, insight-driven growth – fast. In the early 2000s, Zahra quickly migrated from global communications to digital channel strategy, working with Fortune 500 companies in their first attempts to navigate the new digital realm. As an executive thought leader and customer experience Reinventionist, today Zahra leads business acceleration for cross-category retailers by connecting channels and re-creating brand relevance. She and her team curate right-sized CX initiatives designed to capitalize on content and commerce to produce measurable return.

Check out the incredible speaker line-up to see who will be joining Zahra.

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Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016

11:45 KEYNOTE PANEL DISCUSSION: Going Beyond Omni-Channel: Moving Towards A One Customer, One Brand Mentality

Companies that are embracing omni-channel still have a long road ahead. The next phase of omni-channel is true customer centricity, where every channel is focusing on customer needs, and the channel experience virtually disappears. Our group of retail leaders will talk their challenges, opportunities and strategies for taking omni-channel to the next level.

• Moving towards a mindset where who gets the credit doesn’t matter
• Getting associates in store to talk about digital initiatives (mobile app, etc.) as consumers are highly educated when coming in-store
• Empowering associates with digital applications and getting them involved so you reward and score them based on that
• Changing the goal structure for the retail side and the P&L reporting
• Advocating internally around digital facilitating the connection for the overall transaction