Stephen Yu

Practice Head, Advanced Analytics & Insights
eClerx

Stephen H. Yu is the Practice Head, Advanced Analytics & Insights for eClerx. He is a world-class database marketer with a proven track record in comprehensive strategic planning and complete tactical execution, from data modeling to targeting and personalization based on advanced analytics. With a balanced view obtained from 30 years of experience in best practices of database marketing, Stephen effectively bridges the gap between the marketing and technology world. His extensive consulting assignments have included major financial institutions, service providers, telecommunication and utility companies, publishers, multi-channel retailers and non-profit organizations, for both B-to-C and B-to-B applications. He is an active speaker in conference circuits and a regular contributor of articles in industry publications. Previous to eClerx, he served as VP, Data Strategy & Analytics at Infogroup, and he was the founding CTO of I-Behavior Inc., a premiere co-op database company that pioneered behavioral targeting based on SKU-level transaction data.

Check out the incredible speaker line-up to see who will be joining Stephen.

Download The Latest Agenda

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016

10:35 KEYNOTE PANEL DISCUSSION REVOLUTION: What’s The Future Of Marketing: The Internet Of Things, WearableTech, And Ad Space Opportunities

This session is all about the future of retail – wearable and connected devices, IoT, new ad space opportunities – if you want to know what’s coming down the pike, this session is for you. Our panelists will reveal their take on retail’s future, discussing what’s the hype, and what’s not.

• When looking at the new wearable technology (Watches, etc.) how are these technologies getting integrated into retail experiences?
• How is this space growing? What’s in the pipeline for the future in terms of advances in this area?
• Will they be used eventually for promotional messaging?
• If there is any advertising space on this, can you use it effectively? How can a brand become prominent in terms of advertising real estate?
• When looking at smart cars, is there real estate there that is worth investing in for retailers? Thoughts on how internet connected cars will change online marketing?
• Do you see the interconnected homes and/or more devices being connected to the internet for businesses and consumers changing the way your brand markets itself and its products/services?
• Should retailers be playing in the TV apps space?
• How are you thinking about these new potential areas of ad space? Are you thinking about it all? Will this be worthwhile long-term as a sales driver?