Scott Gude

VP eCommerce – Site Experience
Fanatics

Scott Gude is currently Vice President of Ecommerce at Fanatics, Inc. He is responsible for improving the customer experience across a portfolio of ecommerce sites that includes all major professional sports leagues and over 150 collegiate and professional team properties. Scott leads teams that focus on developing insights and improving business results based on experimentation, business analysis, website usability, personalization, and web analytics. Prior to Fanatics, he led several data-driven initiatives at Dell and Advanced Micro Devices in the areas of A/B testing, web analytics, product management, and strategic pricing.

Check out the incredible speaker line-up to see who will be joining Scott.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:00 Panel Discussion: Increase Revenues Immediately Using Effective Testing Strategies

If you are going to test, what is it that you do first? How are you structuring and executing your tests? This session will review best practices, including keeping testing as a key focus area for your business, using the appropriate KPIs with your test results and the means to communicate the results internally to improve your overall customer experience.

• What are some best practices you can share around multivariate and A/B testing?
• How are you weighing the cost benefits of testing (using tools, internal ownership over testing programs)?
• What tools are you using and why?
• How do you schedule out tests (testing around specific pages, etc.)?
• How do you create a testing roadmap/dashboard?
• How do you know what’s the most impactful test to run? How is that decision making done?