Robin Smith

Manager, Internet Marketing Strategy
Thermo Fisher Scientific

Robin Smith leads a center of excellence for Internet Marketing Acquisition across Thermo Fisher Scientific's global campaigns. Develops strategy, programs and best practices around all aspects of Digital Marketing with a core focus on SEO, Social & Content Marketing and Paid Media that drives advanced online traffic and conversion for their various sites. Having worked for over 15 years in online marketing for the direct mail and beauty industry she has been in Life Sciences with Thermo Fisher (formally Life Technologies) for 9 years. She has had a solid background both in in-house and agency environments.

Check out the incredible speaker line-up to see who will be joining Robin.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

14:35 Drive Explosive Growth For Your Online Marketing Programs

This session will provide real life strategies that you can put into practice today to leverage your content to identify awesome opportunities for incremental traffic and revenue. Find out how to harness innovative machine learning and big data technology to boost scalability and huge growth and how to use the fundamentals of organic search, content marketing and UX optimization to propel your site’s growth.