eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Peter McLachlan, Chief Product Officer at Mobify
Mobify Logo

Peter McLachlan


Chief Product Officer
Mobify

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016


12:15 Keynote: What’s Next In Mobile Strategies: Driving Revenue And Loyalty

As retail faces a customer engagement crisis, there’s a critical need to evaluate your mobile strategy as the single largest opportunity to engage your shoppers.

This session will speak to the decisions faced by mobile and eCommerce directors:
• How do I maintain agility and control the cost of customer engagement in a time of rapid innovation of consumer technology?
• How do I recover lost revenue as an increasing share of traffic moves from desktop to mobile?
• How do I future-proof my investments against ongoing disruption from tech giants like Google, Apple, and Facebook?
• What is the role of mobile web and apps in my ecosystem?

We will discuss these questions and how the future of mobile web and applications can help address this customer engagement crisis, to drive incremental revenue and loyalty for brands.