Peter McLachlan

Chief Product Officer
Mobify

Peter McLachlan is the co-founder and chief product officer at Mobify, a mobile customer engagement platform that helps retailers boost revenue, keep up with changing customer expectations, and protect their competitive edge. Working with technology leaders like Apple, Facebook, and Google, he sets Mobify’s product strategy. He has grown the company from a 3 person startup to a 150 person organization with offices in Canada, the US, and the UK. The Mobify™ Platform is used by Fortune 500 brands and global retailers like Carnival, Eddie Bauer, Crocs, L’Oreal, Lancome, and Crabtree & Evelyn to increase revenue across all channels. Mobify is recognized by Forrester as a leader in mobile customer engagement.

Check out the incredible speaker line-up to see who will be joining Peter.

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Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016

12:15 Keynote: What’s Next In Mobile Strategies: Driving Revenue And Loyalty

As retail faces a customer engagement crisis, there’s a critical need to evaluate your mobile strategy as the single largest opportunity to engage your shoppers.

This session will speak to the decisions faced by mobile and eCommerce directors:
• How do I maintain agility and control the cost of customer engagement in a time of rapid innovation of consumer technology?
• How do I recover lost revenue as an increasing share of traffic moves from desktop to mobile?
• How do I future-proof my investments against ongoing disruption from tech giants like Google, Apple, and Facebook?
• What is the role of mobile web and apps in my ecosystem?

We will discuss these questions and how the future of mobile web and applications can help address this customer engagement crisis, to drive incremental revenue and loyalty for brands.