Paul Gulbin

Managing Director – Technology and Digital Advisory
CohnReznick

Paul Gulbin is a managing director with CohnReznick Advisory who leads the Firm’s digital services platform as part of the Technology and Digital Advisory Practice. He advises retail companies on how to become more agile, innovative, and customer- and employee-focused by making digital a core part of how they conduct business. Paul specializes in digital and customer engagement, customer experiences design, digital marketing, channel and content management, customer identity management, mobility, and analytics.

Check out the incredible speaker line-up to see who will be joining Paul.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

14:35 OMNI-CHANNEL 2.0: Driving Customer Growth, Recapture and Personalization With Customer Identity Management

The bar has been fundamentally raised on consumers’ expectations in this digital century. Retail today is different because consumers behave differently than in the past. They expect relevancy and are empowered with both access to information and platforms to praise or complain. As a result, retail marketers are moving away from broad demographic push-messaging and evolving to build true 1:1 customer relationships through personalized digital experiences. One of the foundations to achieve that goal is Customer Identity Management. In this session you’ll learn how to:

• Pursue the personalization of brands, products, services and experiences for each and every one of your customers
• Consolidate data from the front of the customer journey to gain a more holistic view of the customer
• Deliver consistent and coordinated experiences that are appropriate across physical store, online, and store channels via a unified customer identity

Those organizations that know their customers — and know them well — will be big winners. They will deliver relevant promotions and content to their customers at the right time and place because they know who they are, what they want, and when they want it.