Natalie Ben-Zur

CEO
Tempt Brands

Natalie Ben-Zur is the CEO and Co-founder of Tempt Brands. The Montreal-based company has become one of the fastest growing online retailers for branded apparel and accessories since its inception in July of 2015. In less than one year of operations, the company has achieved well over 3 million in sales and hundreds of brand partners.

Prior to co-founding Tempt Brands, Natalie held executive positions as VP of Merchandising and Operations at Beyond The Rack and VP Sales at MD Biosciences. Having worked in both the pharmaceutical and e-commerce industries, and her love for fashion and all things branded, Natalie has mastered the perfect balance between growing a loyal customer base and launching a successful e-tail platform. She has a Master’s degree in Chemistry from Concordia University.

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

13:40 Keynote Panel Discussion: Creating Effective Content That Increases Engagement & Loyalty

Optimizing your content is more important than ever to drive customer engagement. Our content experts deliberate about content creation and marketing – who owns it, how to create it, distribute it and get the results from it that you need.

• How is content treated within your company? Is it siloed?
• Where does it live – on your site, on a blog, where?
• Are you moving away from hosting content outside of your site?
• How can you make sure it aligns with marketing so it can be maximized?
• How are you taking content traffic and bringing it into a sales channel
• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?
• Where does video live so that is consumed (and even shared)?
• Are there cost per click opportunities? Or do you use it as part of display ads?
• How can you use content to create a great and easy customer experience that drives loyalty?