Michael Lackman

CEO
Petflow

Michael Lackman serves as CEO at PetFlow, a leading retail brand of specialty pet food and supplies that is changing the way pet parents care for their loved ones through its mission of Good Foods and Good Deeds. A recognized retail expert, Lackman joined the company in 2012 as Chief Operating Officer and assumed responsibility for its landmark e-commerce business in 2014 when PetFlow’s founders divested its media property, now called LittleThings.com. Within a year, under his leadership, PetFlow achieved record profitability and is set on a trajectory for positive long-term growth.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

15:00 Measure What Matters: Using Data to Improve Engagement and Optimize Profit

This session delves into how Mike’s team uses analytics to trigger chat conversations (which happen among a community of pet parents), and from there, how they use variable contribution data to set bidding and conversion goals in terms of profit rather than revenue.