Mark Walker

CEO
JackThreads

Mark Walker is the CEO at JackThreads, responsible for overseeing the continued evolution and expansion of the brand. Prior to joining JackThreads, Walker was the GM and EVP at Rue La La where he was responsible for defining their Men’s business and more than doubling the breadth of brands offered. Prior to that, Walker was the CMO of Global Merchandising and VP of Men’s Merchandising at Dockers, where he led the team through globalization, and the DMM of Men’s at The Gap, where he spent the first 15 years of his career and led the global 1969 denim launch.

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

12:35 Keynote: The Experience Revolution

While real disruption has come to many areas of retail, digital fashion brands and brick and mortar stores have not. In 2015, retail purchases climbed just 2.1 percent – wrapping the weakest year since 2009. Further, there is a massive disconnect between traditional brick and mortar and the next generation of shoppers – Millennials.

So, in the current economic climate – how do brands win? Traditionally, brands won through superior product offering, shipping or price. But, to win as a retail brand today, you need to become an experience-first brand that is tailored to how millenials shop. Brands like Uber, Casper and JackThreads have combined their offering with a digital experience. We’ll take deep dive into their stories and uncover how they are exceeding customer expectations today.