Mark Bietz

CMO
FUN.com

Mark Bietz is CMO for Fun.com which is the parent company for HalloweenCostumes.com where he oversees marketing and product. He has been in digital marketing for the past 12 years where he ran a boutique agency and led search at Rasmussen College. Throughout his tenure at Fun.com, the company has quadrupled in size and become the biggest pure-play online Halloween retailer in the world.

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

14:05 CASE STUDY REVOLUTION: Using Data To Optimize All Areas Of The Business

Seasonal highs and lows in traffic can make life difficult for ecommerce teams trying to plan for growth. A surge in traffic provides a huge opportunity, but if you’re not prepared, you won’t see a corresponding surge in revenue. HalloweenCostumes.com does the majority of their business for the entire year in the weeks leading up to October 31st. With so many orders coming in such a short time, the team has to be sure that the website is running smoothly and the customer experience is spectacular or risk losing revenue. While it may not be as extreme, every retailer faces some kind of seasonality in their business. This hands-on session is designed to provide actionable ideas – you’ll walk away from this session with a strategy to approach planning for seasonal peaks and specific ways to find success tackling these challenges.

• Balance testing and optimization with maintaining a stable web experience during peak traffic.
• Build robust customer profiles to improve the buying experience when customers come back next year.
• Stay engaged with your customers outside of peak season to be sure you’re on their mind throughout the year.
• Plan search and PR strategies to be the most successful while your business is the most relevant