Kyle Wong

The new mandate for every digital business is to create compelling, rich customer experiences, and those brand touchpoints are expected to cross seamlessly into the many channels where a shopper can engage. Hear how you can create seamless experiences, no matter the channel, during this interactive group discussion.

• How do you think about your relationship with consumers as they move across devices?
• Has their behavior changed as they move from one device to another?
• How has the “always connected” consumer impacted your overall marketing programs? Channel strategies?
• How do you deliver an experience that doesn’t feel disjointed as consumers move across devices (shared bag, etc.)?
• What is the first step in the process?