Kent Zimmerman

Vp eCommerce
Shoe Carnival

Kent has spent over 15-years in eCommerce, having built successful Direct-to-Consumer organizations in the manufacturing and retail space, and has advised several retailers in the Internet Retailer Top-50 on their eCommerce strategy. Currently, Kent is Vice President of eCommerce for Shoe Carnival, a leading retailer of family footwear and was previously founder & principal with eCatalyst Partners, a private consulting firm providing eCommerce advisory services. Prior to starting eCatalyst Partners, Kent was Director of eCommerce for Optaros and an eCommerce Strategist with Oracle Commerce. In these roles, Kent worked with some of the world’s leading retailers on multiple facets of the eCommerce business, including development of personalization strategies, driving operational best practices, and site conversion optimization.

Twitter: @kent_zimmerman

Check out the incredible speaker line-up to see who will be joining Kent.

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Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016

13:40 PANEL DISCUSSION REVOLUTION: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much? What type of promotions are helping to supplement getting through the slower months of the year (like January) and what percentage of your sales come from the holiday season? This session looks at the future of promotions – how to properly develop and execute a promotional schedule, and how to ensure your margins aren’t eaten up.

• How is the promotions space evolving?
• What’s the threshold in terms of timeframe?
• How do manage most of your sales occurring in Q4 in terms of year long promotions?
• How can you drive revenue during other times during the year?
• What can you do differently so you are not running your business around promotions? Do customers fully
• Understand the utility of your products so that you don’t have to discount frequently?