eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Kelley Mitchell-Price, Global Director, Digital Experience & Design at IHG (Intercontinental Hotels Group)
IHG (Intercontinental Hotels Group) Logo

Kelley Mitchell-Price


Global Director, Digital Experience & Design
IHG (Intercontinental Hotels Group)

Check out the incredible speaker line-up to see who will be joining Kelley.

Download The Latest Agenda

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016


11:45 KEYNOTE PANEL DISCUSSION: Going Beyond Omni-Channel: Moving Towards A One Customer, One Brand Mentality

Companies that are embracing omni-channel still have a long road ahead. The next phase of omni-channel is true customer centricity, where every channel is focusing on customer needs, and the channel experience virtually disappears. Our group of retail leaders will talk their challenges, opportunities and strategies for taking omni-channel to the next level.

• Moving towards a mindset where who gets the credit doesn’t matter
• Getting associates in store to talk about digital initiatives (mobile app, etc.) as consumers are highly educated when coming in-store
• Empowering associates with digital applications and getting them involved so you reward and score them based on that
• Changing the goal structure for the retail side and the P&L reporting
• Advocating internally around digital facilitating the connection for the overall transaction