Joe Yakuel

CEO
Within

Joseph is the co-founder and CEO of Agency Within. Previously, he was the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores. Prior to joining the Vitamin Shoppe, Joseph managed digital marketing for Quidsi (an Amazon company), including Diapers.com, Soap.com, Wag.com and their other family brands. Joseph received his MBA from NYU’s Stern School of Business, specializing in digital marketing, entrepreneurship, innovation, and business analytics.

Check out the incredible speaker line-up to see who will be joining Joe.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

15:00 Measure What Matters: Using Data to Improve Engagement and Optimize Profit

This session delves into how Mike’s team uses analytics to trigger chat conversations (which happen among a community of pet parents), and from there, how they use variable contribution data to set bidding and conversion goals in terms of profit rather than revenue.