Jess Jacobs

Director of Marketing
Wayfair

Jess is the Director of Display, Social and Content Marketing for Wayfair.com. She leads “demand generation” for the business, including new customer prospecting and existing customer engagement through Display, Social and Native channels. Before joining Wayfair, she worked at an advertising and data products company in New York City – Intent Media. And prior to that, she was in the Tech, Media and Telecom practice in McKinsey’s New York office. Jess holds an M.B.A. from the University of Chicago, a B.A. from University of Pennsylvania, and lives in Boston’s South End with her husband, Mike, and cat, Raoul.

Check out the incredible speaker line-up to see who will be joining Jess.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

12:10 Guest Retail Keynote: The Retailer Opportunity On Pinterest

100 million people around the world use Pinterest to discover things they love and want to try in their everyday lives. With 75% of the content saved to Pinterest originally coming from businesses, brands are a key part of this discovery process. In this session, you will hear how retailers are using Pinterest to understand consumer behavior and trends, reach new customers and innovate in the world of omni-channel marketing.

• Identify best practices for leveraging the latest solutions on Pinterest to increase awareness, acquire new customers, and increase sales
• Learn how retailers are using Buyable Pins to reach valuable shoppers on mobile
• Understand how Pinterest is continuously evolving to meet the needs of consumers and businesses