Ghalia Bhatty

Chief eCommerce and Digital Officer, Scholastic Reading Club
Scholastic

Ghalia has been defining ecommerce strategy, developing digital roadmaps, and managing digital operations in the retail space for over eighteen years. As Chief eCommerce Officer for Scholastic Reading Club, she oversees the company’s digital strategy, comprised of roadmap definition and unification of consumer-facing experiences. Prior to joining Scholastic, she led the Toys “R” Us strategic planning team as Director of Strategy and Operations. Before that, as Director of Online Business, she grew the retailer’s online sales in North America by leveraging partnerships with Amazon.com and GSI commerce and by creating digital unification. She began her career at Cable and Wireless, a British Conglomerate, and is an alumnus of Columbia Business School.

Check out the incredible speaker line-up to see who will be joining Ghalia.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

10:50 Keynote Panel Discussion: Making The Omni-Channel Commitment Via Technology, Resourcing And Processes

Retailers begin their omni-channel journey with an internal review, figuring out how to organize themselves as an omni-channel organization. The resources must be allocated correctly, the technology in place to support their efforts and the strategy has to be defined. This keynote panel tackles the challenges of making omni-channel work within a retail organization.

• How you are enabling omni-channel capabilities such as reserve in store, ship to store, etc.?
• How are you enabling sales people using in-store technologies outside of POS? Using mobile devices?
• How are you adjusting training in-store to accommodate this integration? Despite turnover rates?
• Where does the POS go from here now that more and more retailers are getting rid of it? What does the POS look like for 2016?

11:50 Keynote: Creating Digital Cohesion Through Creative Destruction

Scholastic Reading Club is a B2B2C business model focused on enabling teachers to empower kids to read. Reading Club goal is to continuously improve teacher and parent engagement journeys in our B2B2C model and to create digital cohesion. This presentation will focus on the creative destruction in the digital competitive space and in customer behavior. And will highlight key areas that drive success.